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News • February 27, 2023

Crenshaw Communications Adds Experienced B2B Tech PR Leadership

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. […]

PR Fish Bowl, public relations • February 22, 2023

7 Skills PR Teams Can’t Do Without

The practice of public relations has probably evolved more rapidly in the past several years than ever before. The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, […]

Crenshaw Communications, ImPRessions, public relations • February 16, 2023

Triggers, Myths And Archetypes For Powerful PR Storytelling

A prospective client, an entrepreneur, was explaining why his company was looking for a PR firm. The meeting was pretty routine until he mentioned that his new tech product was born of his great personal frustration with current software. Now, business software isn’t a sexy category, but never mind. The words that stayed with me […]

Crenshaw Communications, PR Fish Bowl • February 15, 2023

6 PR Pitching Pitfalls And How To Avoid Them

PR professionals make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Given the stakes, a small screw-up can be a disaster. That’s why understanding […]

Crenshaw Communications, PR Fish Bowl, public relations • February 7, 2023

How PR Brings Value To The C-Suite

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – whether they realize it or not. A C-level role offers plenty of opportunity as well as distinct challenges for decision-makers, especially in an uncertain economic climate. […]

PR Fish Bowl, public relations • February 1, 2023

Three PR Classes They Should Teach In College

College courses in PR and communications can be very valuable; as PR students, we learn about topics as varied and vital as crisis communication, industry ethics, and social media management. Such classes are beneficial for anyone planning a PR career. Yet sometimes college professors spend more time telling us what our future looks like rather […]

Crenshaw Communications, PR Fish Bowl • January 24, 2023

New And Emerging Social Platforms PR Teams Should Know

For marketing and PR teams, social media is a gateway to engagement. New and emerging platforms in particular are ideal tools for reaching a specific audience or participate in a trending conversation. And that’s where most brands want to be. So, what’s new? BeReal. Discord. Even Twitter Spaces. We’ve all heard about them, but what […]

Crenshaw Communications, PR Fish Bowl • January 13, 2023

Five PR Skills To Sharpen In 2023

The start of the new year is an excellent time for PR teams to reflect on their abilities, needs and competencies for the coming months. What worked well? What needs improvement? Here are vital skills for PR people to assess and enhance in 2023. It’s all about….communication PR is a part of communications, but ironically, […]

Crenshaw Communications, ImPRessions • January 11, 2023

For PR, Is ChatGPT An Asset Or Threat?

Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work. AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in […]