Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • July 22, 2015

What Your Workspace Says About Your PR Personality

Whether you’re at a PR agency or another creative business, you know the stereotypes. Messy desk = creative mind. Neat desk = rule-follower. But it’s not that simple. We surveyed some spaces in our office to discern any patterns in design to see how reflective they are of the owners’ PR work style and attitude. […]

PR Fish Bowl • July 16, 2015

How Marketing And Advertising Can Inform PR

If you work in public relations, there’s a chance people outside your field have confused what you do with advertising or even marketing. The three often operate alongside one another but are distinct and separate practices. Still, when working with a company or brand, there are ways PR professionals can glean useful insights from marketing and […]

Crenshaw Communications, ImPRessions, public relations • July 15, 2015

PR Tactics For Business Networking And Personal Branding

Smart public relations isn’t just for corporations, brands or tech startups. A PR-based approach to one’s personal brand can also help when it comes to nailing that next job opportunity, new client, or partner. Here are some common ways that PR principles can be used for successful business networking. Boost your digital footprint. One of […]

Crenshaw Communications, PR Fish Bowl, public relations • July 14, 2015

5 "Magic" Words To Boost A Consumer PR Pitch

The summer months are in full swing, and as PR professionals know, seasonal pitches are a tried and true tactic. How do you use the season to help your pitch resonate with media when it comes to calendar opportunities? As Sigmund Freud once said, “Words and magic were in the beginning one and the same […]

Crenshaw Communications, PR Fish Bowl, public relations • July 10, 2015

5 Winning Ways To Use Social Media For B2B PR

Few strategic PR campaigns exist today without a robust social media component. Staying “social” is such a powerful part of B2B PR success that we felt it was time for a fresh look at some tricks of the trade. The key is to start with solid content based on in-depth knowledge of your target audience. Break […]

Crenshaw Communications, ImPRessions, public relations, reputation • July 8, 2015

Brand Ambassador And Reputation Risk: A Guide For PR

Subway’s recent PR crisis demonstrates how fragile a public image can be. It also shows the risks of using an advertising or PR brand spokesperson, even one as seemingly innocuous as Jared Fogle. It all happened when the home of the longtime Subway brand ambassador was searched by authorities investigating child pornography charges against a […]

Crenshaw Communications, PR Fish Bowl • July 7, 2015

Strategic PR Tactics That Can Drive Business

The outcomes of strategic public relations can be hard to predict, and while certain metrics can help define success, a common question PR agencies face from clients looking to grow their businesses is this: how can PR improve my bottom line? This can be a tricky question. PR goals should be clearly delineated from the outset […]

Crenshaw Communications, ImPRessions, public relations • June 30, 2015

PR Breaks Through At Cannes. Or Not.

PR agencies were celebrating this year at the Cannes Lions, the annual ad tech extravaganza that honors creativity in advertising, marketing, and (sometimes) public relations. 2015 was a good Cannes for PR, which has been persistently overshadowed by splashy paid marketing campaigns submitted by global ad agencies. PR jury president Lynne-Anne Davis noted a “dramatic […]

PR Fish Bowl, public relations • June 29, 2015

PR Campaigns Pop On Independence Day

The Fourth of July can bring a lull for many businesses, but for some, PR campaigns go into overdrive, peaking just before Independence Day. Savvy PR agencies with clients in categories from grills to wearable technology know how to link their brands to the holiday honoring the founding of our country, seizing an opportunity to shine. Here are […]