media relations

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, technology • June 22, 2021

3 Emerging Social Media Platforms B2B PR Pros Should Know

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. What’s more, new platforms […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • June 17, 2021

How To Work Across Multiple Time Zones

In PR as in every office-based line of work, the pandemic has forced a remote-work experiment on a scale never seen before. As a result, how and where we work has been transformed. A new location can bring a new time zone with it. As an East Coast employee now working on the West Coast […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 8, 2021

Questions PR Grads Should Ask In An Interview

It is that time of year again. The PR world has gained new fresh college grads eager to join the workforce. While searching for possible internships or entry-level jobs is exciting, it can also be overwhelming. Or even frustrating. According to Glassdoor, the average interview process from first contact to a possible offer can last […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 1, 2021

Business Leaders: PR Tips To Ace Media Interviews

For any PR agency team, a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. At the same time, having a terrific media spokesperson who can nail the messaging, handle […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, technology • May 18, 2021

AdTech Pubs Every PR Pro Should Be Reading

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech, for example, offer a relatively small number of relevant trade publications compared to consumer categories. That’s why it’s especially important for PR people not only to understand the tech, but to follow the […]

communications, Crenshaw Communications, media relations, News, time management • May 13, 2021

Now Hiring: Assistant Account Executive

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Assistant Account Executives […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • May 12, 2021

Notes From A Virtual PR Agency Intern

Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. When the internship is entirely virtual, that’s a whole different story. Thanks to COVID-19, I, like many others, have started at a new workplace without meeting my team members in person. I’ve only been here a month and […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 10, 2021

How To Score A Great Local News Story: 5 PR Tips

Selecting the right journalist for a given piece of news is a vital skill for any PR team. It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 3, 2021

5 PR Tips To Boost Your Company’s Media Appeal

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. And not every business is a household name. When gaining media traction is challenging, how can PR […]