media relations

communications, Crenshaw Communications, media relations, PR Fish Bowl • April 27, 2021

Cybersecurity Pubs Every PR Pro Should Be Reading

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. We may also work to earn media coverage that will […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • April 21, 2021

How To Convince A Reporter to Cover Your Story

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. While breaking news will often take precedence, skilled PR teams […]

communications, Crenshaw Communications, media relations, News, public relations • April 8, 2021

Crenshaw Nominated For 2021 SABRE Award

The Crenshaw team is delighted to have received a nomination for the 2021 SABRE Awards North America. The SABRE Awards recognize Superior Achievement in Branding Reputation and Engagement from among more than 2,000 entries. This year, we have been nominated in the Business-To-Business Marketing category for our work on behalf of the National Cybersecurity Alliance […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • April 7, 2021

How To Onboard New Team Members – Virtually

Many businesses, especially PR agencies, are looking to expand their teams to accommodate a resurging economy and recovering business sector. Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour. In early 2021, this still isn’t possible. While things are heading in the right direction, most orientations will […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, time management • March 24, 2021

Three Ways To Change Up Your Social Media Strategy

Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. Fifty-three percent of customers who follow a business are likely to be loyal to that business, and 63% of consumers who search for goods and services online are more receptive to those with an […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, time management • March 11, 2021

How Editorial Calendars Are Key To Great PR Campaigns

A successful PR campaign is a strategic one. That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Planning is vital to successful pitching and one essential component is the humble editorial calendar. It’s the worst-kept secret in most PR firms. […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • March 4, 2021

Facts vs. Fluff: Are Opinion Pieces Dead?

In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. In fact, many consumers want to cut through the fluff and just get to the facts. One way of cutting that “fluff” is by […]

communications, creativity, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, technology • February 10, 2021

10 Things To Know Before Dating a PR Pro

It’s Valentine’s Day, the traditional holiday for couples, and an occasion to show how much we appreciate the special people in our lives. Let’s face it – dating can be awkward and uncomfortable. Many PR pros have very strong, type-A personalities and can seem intimidating, especially on first dates. In honor of Valentine’s Day, here […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • February 9, 2021

The Art Of Analyst Relations: A PR POV

Media relations is a huge part of any PR program, given the third-party validation that comes with earned media. But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that […]