Crenshaw Communications, PR Fish Bowl, public relations • April 9, 2019
PR Lessons From Twitter
In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters. Journalists love to take to Twitter to offer up best practices or, more likely, let off […]
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News • April 5, 2019
Crenshaw Team Adds Veronica Amenta And Ilana Weinberger
Crenshaw Communications welcomed two new talented team members in March. Senior AE Veronica Amenta and Assistant AE Ilana Weinberger have joined the agency. Prior to Crenshaw Veronica was with Trent & Co., where she successfully launched many consumer health brands, including OrCam Technologies, BewellConnect, Freemie and Reliefband. She began her PR career at Tractenberg & […]
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Crenshaw Communications, PR Fish Bowl, public relations • March 21, 2019
PR Tactics To Show Company Values
PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a young […]
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News • March 7, 2019
Publishers “Rethink Revenue” At Thought Leadership Panel
Wednesday night in Chelsea, TechCrunch’s Anthony Ha led a spirited discussion on the how digital publishers can look beyond advertisers to increase revenue. The topic “Rethinking Revenue: How Can Digital Publishers Make More Money” could not have been more relevant for the audience of digital publishers and panel members, all of whom have made unlocking […]
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Crenshaw Communications, PR Fish Bowl, public relations • February 20, 2019
PR’s Top Tech Events For Executive Speaking Gigs
Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course. Events open their speaking proposal […]
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