Crenshaw Communications, PR Fish Bowl, public relations • November 13, 2018
Best PR Uses For Video Content
As much as video content has grown in advertising, marketing, and PR, data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video […]
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Crenshaw Communications, PR Fish Bowl, public relations • November 6, 2018
6 Benefits Of Long-Form Content For Brands
In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy. Longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, demanding greater depth and creativity, but it can […]
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News • October 31, 2018
Crenshaw Escapes The Haunted Hotel!
Our crew marked Halloween with a special field trip to the BrainXcape Escape Room, where all displayed top sleuthing acumen and teamwork to escape two out of the three spooky chambers in 60 minutes (only 20% of players escape even the first room). After the dramatic escape from the “Haunted Hotel”, some of us suited […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 31, 2018
Worst PR Technology Nightmares
As we’ve pointed out, PR pros use many tech tools to do their jobs on a daily basis. Most are used for internal and external communications, and they work well. Yet an accidental keystroke or a slip of the mouse can produce mortifying results. If anything, technology tools allow mistakes to travel faster and further […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 26, 2018
Halloween Costume Ideas For PR People
It’s that magical and very busy time of year when PR agencies are prepping for the holiday season and are happy for a fun distraction. Halloween allows us to celebrate, or make a mockery of, our heroes in PR, journalism, and media. Here are some ideas for PR-relevant costumes for Halloween 2018. Beyond superheroes… though […]
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