Crenshaw Communications

communications, Crenshaw Communications, PR Fish Bowl, public relations • December 8, 2021

PR Tips For Virtual Media Trainings

Any company can benefit from media training, but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. This is important because the typical interview situation contains many variables, including the journalist’s own […]

Crenshaw Communications, ImPRessions • November 19, 2021

7 Signs You’re Not Ready For A PR Agency

Bringing on an external resource for public relations is a big commitment for any business. Most companies make that move only after careful consideration, and sometimes it’s a step that’s overdue. But occasionally an organization will sign with a PR firm prematurely or in error. Here’s how to know if you’re not yet ready for […]

communications, Crenshaw Communications, News, public relations • November 17, 2021

Crenshaw Communications is Hiring Across the Board

As we close out 2021, we are seeking a Content Director, Account Supervisor and a Senior Account Executive to join our dynamic B2B technology team. The ideal team member will have worked with various top B2B tech companies (e.g., adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 9, 2021

5 Ways PR Supports Content Marketing

In B2B PR, earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Yet sometimes it’s underutilized when it comes to PR. PR teams must constantly think about new ways to generate potential story ideas. Marketing content should be a key component in […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 2, 2021

3 PR Tips For Writing A Killer Media Pitch

In the pandemic era, capturing media attention has been tougher than usual. Journalists now work on smaller teams than they did before the pandemic and are juggling many more beats. So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it […]

communications, Crenshaw Communications, media relations, leadership, PR Fish Bowl, public relations • October 29, 2021

PR Pros Offer The Best Advice They Ever Received

This Saturday, October 30 is National Publicist Day, when PR professionals are recognized and appreciated for their work. Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad. […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, technology • October 26, 2021

Addressing The “Scaries” In Ad Tech

It’s the spooky season, which to me, as director of ad tech here at Crenshaw, is the perfect time to address some of the scariest business and PR issues looming in the ad tech space today. It can be challenging to address some of the highly sensitive issues in the media, but there is usually […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • October 20, 2021

PR Tips On Industry Awards For B2B Tech Companies

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. Let’s […]

communications, Crenshaw Communications, ImPRessions • October 18, 2021

Can Ethical PRs Represent Unethical Clients?

The public relations business is plagued with bad cultural stereotypes (see: Flacks) as well as real-life examples of specialists who lie or deceive. Sure, every occupation has its bad apples. Ironically, however, image control for PR is particularly challenging. For one thing, we answer to many parties, from clients and media to shareholders and stakeholders. […]