Crenshaw Communications

Crenshaw Communications, PR Fish Bowl • April 29, 2022

The Best PR Agency Asset: Flawless Media Contact Lists

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re work But media contacts aren’t magic. They’re a […]

communications, Crenshaw Communications, PR Fish Bowl, time management • April 14, 2022

A PR Spring Cleaning Checklist

Finally after a long winter (at least here in New York), the change in weather means it’s time for PR professionals to refresh their plans and get re-organized. Just like the tradition of ‘spring cleaning’ a home, PR teams should consider cleaning up daily tasks to start the new quarter and season on a fresh […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • March 30, 2022

7 PR Tips For Nailing A Media Interview

Your B2B PR strategy is working and the press is interested in knowing more about your expertise. Congrats! Wondering what to do between now and then? Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training If you haven’t already undergone formal media prep, […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • March 23, 2022

Best Practices For Starting A Killer PR Program

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. A strong start on a PR program makes for a more lasting and fruitful relationship. Yet getting the ball rolling is easier said than done. The first 90 days of an engagement can be […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • March 18, 2022

Media Alert Or Press Release? PR Tips

In PR, we often draft, edit, and distribute press releases to announce news about our companies or clients. In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. Yet, a press […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • March 15, 2022

5 Ways To Tell If A PR Firm Is A Fit

PR is something nearly every organization needs. Yet many don’t know what makes an agency a ‘great’ fit. After all, all PR firms are not created equal. Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team […]

Crenshaw Communications, ImPRessions • March 3, 2022

How Ukraine Is Winning The PR War

As Russia prepared to invade his country, many feared Ukraine’s president, former comedian Volodymyr Zelensky, was in over his head. Before his election Zelensky was best known for starring in a popular TV series about a history teacher who wins the presidency after a video of his anti-government rant goes viral. And like his sitcom […]

communications, Crenshaw Communications, marketing, PR Fish Bowl • March 3, 2022

Top B2B Conferences For PR Visibility

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a […]

Crenshaw Communications, ImPRessions • February 22, 2022

Can PR Agencies Protect Their Ideas?

“You give away your best thinking on spec.” My husband once said that as he watched me sweat a high-stakes new biz proposal that hinged on The Big Idea. That observation bothered me for years, because it was true. But how does a PR or ad agency avoid it? A recent Twitter dustup highlighted the […]