Crenshaw Communications

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • October 12, 2021

PR Tips For Navigating Interview Roadblocks

For PR specialists, few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. To expedite the process and ensure a positive outcome, it’s standard practice among PR teams to […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • October 5, 2021

PR Tips For Taking Advantage Of Breaking News

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. This is particularly useful when an organization doesn’t have hard news to share, or when the product roadmap doesn’t contain any new launches […]

Crenshaw Communications, ImPRessions, media relations • September 29, 2021

Why Press Coverage Still Matters In PR

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? Or is it simply one component of the broader picture? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. And even in the business, many […]

communications, Crenshaw Communications, leadership, PR Fish Bowl, public relations, time management • September 23, 2021

Better Internal Comms Tips For PR Teams

As PR professionals, we are meant to be experts in communication. We focus on choosing the right words, where to substitute more meaningful or original turns of phrase, and how to deliver messages that make an impact. Sometimes, especially within public relations teams, we strive to make our external communications to journalists and executives look […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, social media, technology • September 14, 2021

5 PR Tips To Promote Expertise On LinkedIn

Among B2B PR teams, LinkedIn is the go-to social media platform for executives to drive positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. How can executives get the most from their LinkedIn profile to […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, time management • September 10, 2021

How To Get The Most From PR Freelancers

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. But how can we make the most from our investment in freelance consultants? […]

Crenshaw Communications, ImPRessions • August 31, 2021

Lessons Of Theranos: Sex, Lies, And PR

Like many in tech PR, I’m fascinated by the Theranos story because of what it says about Silicon Valley, public relations, and the press. Now that the trial of its disgraced founder Elizabeth Holmes has started, media and pundits have updated their hot takes on her spectacular rise and fall. Theranos claimed to have devised […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • August 30, 2021

5 Pitch Ideas For PR Pros When There Is No News

PR firms live and die by news. But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves. Here are five pitch […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • August 25, 2021

5 Benefits Of Interning At A PR Firm

Guest post by Crenshaw Communications intern, Murphy Pressley College is a transformation for students. We’re encouraged to evolve, both personally and professionally. This transformation does not come easily and is not solely due to the courses we’re offered. As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in […]