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blogging, Crenshaw Communications, measurement, PR Fish Bowl, public relations • November 1, 2013
Questioning PR Measurement? Please Do!
While most PR professionals have moved well past counting “clips” or calculating ad equivalencies as a gauge of a campaign’s success, there is still no one universally accepted way to measure PR outcomes. Perhaps there shouldn’t be. While no two campaigns have the same objectives or strategic roadmap, why would the results calculus be the […]
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Crenshaw Communications, crisis management, ImPRessions • October 30, 2013
Seven Scary Cases of Crisis Management PR
It’s every communicator’s nightmare: a negative situation escalates and becomes a big story, or a business is victimized by an accident or malicious prank. Negative headlines are just the tip of the iceberg, since it’s hard to gauge a brand’s crisis response based on media coverage or social sharing. But the following get our votes […]
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Crenshaw Communications, PR Fish Bowl • October 29, 2013
Don’t Call Them Mommy Bloggers…But Do Call Them!
In light of Martha Stewart’s recent comments about bloggers, where she dismissed them as “not trained editors and writers,” and lacking in expertise, it may be time to revisit blogger relations for PR professionals. To be fair to Martha, she seemed to be targeting actress and self-appointed lifestyle guru Gwyneth Paltrow during the interview in […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 25, 2013
Halloween Horror Stories From A NYC PR Firm
Every year we like to reflect on some scary tales from the PR agency world. Whether you work in consumer PR, B2B, tech or another category, most PR people have experienced a ” horror story” of some kind. This Halloween we’re focusing on mitigating some potentially scary situations typical of the PR biz, or others. […]
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communications, Crenshaw Communications, ImPRessions • October 24, 2013
PR Pros In A "Content Frenzy" (or "Blurred Lines")
“Content is a shitty business. You listicle-making sheep are following us off the cliff!” – Jeff Jarvis, BuzzMachine Despite Jarvis’ colorful warning to the crowd of PR professionals at the Council of PR Firms Critical Issues Forum, dubbed “Content Frenzy,” we PRs came to listen and learn at the feet of the media and content […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 22, 2013
PR Tips For Talking To Top Tech Bloggers
As an account person at a New York PR agency focused on tech accounts, I spend most of my day trying to reach some of the world’s most savvy tech bloggers and influencers. Bloggers are important in nearly every sector, but those who cover technology are particularly crucial to launching a new product or service, […]
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Crenshaw Communications, ImPRessions, public relations • October 21, 2013
10 Rookie PR Mistakes That Startups Make
“It’s not rocket surgery” is how Polish entrepreneur Michal Sadowski describes building a startup business in a self-produced video that’s currently making the rounds. Mixed metaphors aside, Sadowski’s video has been called out for ignoring the tough side of entrepreneurship. And it’s true that if you’re a startup or a new company, your life is […]
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Crenshaw Communications, ImPRessions • October 16, 2013
How To Sell PR To The C-Suite
Public relations has come a long way in recent years, but PR budgets are still vulnerable during a downturn, company retrenchment, or change in business focus. That’s why most PR professionals, whether inside the corporation or at a partner agency, are in continuous selling mode. How do we support our clients in presenting PR as […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 10, 2013
B2B PR Doesn’t Have To Be Boring
As a brand marketing PR veteran, I never thought that one of my finest moments would be leadership of a B2B engagement for a financial services client. McGraw-Hill Federal Credit Union markets directly to businesses for whom membership is an employee benefit. Yet, corporate decision-makers are consumers, too. And the success we’ve had raising awareness […]
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