Crenshaw Communications

advertising, communications, Crenshaw Communications, ImPRessions • January 30, 2014

For Super Bowl SodaStream Pours On The PR

When it comes to PR, it’s hard out there for a challenger brand. Even with creative marketing, a smaller brand is likely to be drowned out during a heavily hyped marketing event like the Super Bowl. That’s one reason why some marketers try to get their ads kicked out of the game for the (sometimes […]

Crenshaw Communications, PR Fish Bowl, public relations • January 28, 2014

Tips For Top PR Firms: More Creative Proposals

The start of the New Year signifies the beginning of RFP “season” for PR pros, since many consumer and B2B companies are looking for fresh marketing direction. During this time you can expect to hear catch phrases like “out of the box thinking” and “disruptive innovation.” It’s not a good idea to embrace creativity for […]

Crenshaw Communications, ImPRessions, public relations, reputation • January 27, 2014

PR Advice on Responding To Negative Coverage

It can rise from a long-simmering situation or come out of nowhere. You, or your company, is being attacked or criticized in public. The way you handle a negative story can make all the difference. Here’s how to respond without fanning the flames of a negative situation. Do respond. Don’t hide. In many cases, a […]

Crenshaw Communications, PR Fish Bowl, public relations • January 24, 2014

PR For Start-Ups: Avoid These Pitfalls

For an early-stage company or start-up, a strategic PR campaign can help drive visibility, highlight what makes the company or its products different, and propel the business forward. But while early-stage entrepreneurs and their associates typically value what strategic PR can bring, they are usually wearing many hats, and they don’t always understand how to […]

Crenshaw Communications, crisis management, PR Fish Bowl, public relations, reputation • January 21, 2014

Don’t Leave This Out of Your Strategic Communications Plan

When approaching a client PR proposal or strategic communications plan, it’s easy to get lost in the excitement of insightful strategies and creative tactics. But it’s also important to prepare prospects or current clients for any downside risk. In the era of instant communication and real-time social media response, it’s best to put plans in […]

communications, Crenshaw Communications, ImPRessions • January 20, 2014

Communications Lessons From Martin Luther King, Jr.

In the half-century since Martin Luther King delivered his final speech, many social movement leaders and politicians have walked in his footsteps, but few have matched his gift for leadership and, yes, public relations. Like most great leaders, King was a natural communicator. Here are some of the timeless communications techniques that King used to […]

Crenshaw Communications, PR Fish Bowl, public relations • January 10, 2014

PR Pros: Turn Your Client Into a Subject-Matter Expert (SME)

Smart PR practitioners know that it’s integral to strategic communications to have a client you can confidently and consistently put forward as a subject-matter expert (SME). Whether you’re trying to pitch a fresh story, “newsjack,” or prep a conference speaker proposal, having a go-to SME with the right background is key to many a PR […]

Crenshaw Communications, ImPRessions • January 9, 2014

Chris Christie’s Apology PR: A Bridge Too Far?

Who could have thought a traffic snarl – no matter how bad – could escalate into a PR crisis that would threaten a presidential candidacy? Of course, that’s speculative, but it reflects the hyperbolic, always-on nature of the coverage of New Jersey Governor Chris Christie’s possible involvement in “Bridgegate.” Pundits and adversaries have spent days […]

Crenshaw Communications, PR Fish Bowl, public relations • January 7, 2014

Better Brand PR: How To Work With A Third-Party Spokesperson

Brand spokesperson. It’s a time-honored PR strategy, and for good reason. The right spokesperson can add depth to your message, help tell a story, and confer appealing attributes that the brand may lack or need to amplify. But borrowing expertise, or sheer glamour, from a third party always carries risks. Just ask Samsung, which suffered […]