Crenshaw Communications

Crenshaw Communications, media relations, PR Fish Bowl • September 27, 2013

Creative Updates For Tired PR Tools and Tactics

Want to “break bad” from traditional PR tactics and tropes and get better publicity results? Examine the way you are executing the tried-and-true at your PR agency and be an agent of change! “The press release is dead, long live the press release?” Lively debate on the state of the news release continues. Some say […]

creativity, Crenshaw Communications, PR Fish Bowl • September 24, 2013

Six Steps To Creative PR Brainstorms

Many successful PR and marketing campaigns have started with a simple creative brainstorm. Yet, we’re always searching for better and more productive ways to develop great ideas. What many PR pros and others don’t always realize is that every concept doesn’t have to be groundbreaking. Some of the best creative sessions produce a small germ […]

communications, Crenshaw Communications, ImPRessions, public relations • September 23, 2013

What Startups Should Know About Public Relations

Many startups or emerging businesses can benefit from an investment in public relations. It’s a cutthroat world out there, with all manner of new and fast-growing companies competing fiercely for media and investor attention. Most entrepreneurs realize that a well-focused PR program can help drive visibility, highlight what makes the business or its products different, […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • September 20, 2013

Address Your PR Emails With Intent

To “to” or to “cc”? The question can be sticky, yet take a minute to think about if before you hit send on your next email. Be sure to address with intent! Here are some basic guidelines you might want to follow: Be discerning with your use of “to” With multiple parties in this field, […]

Crenshaw Communications, ImPRessions, public relations • September 18, 2013

The Seven PR Agency Commandments

The web is brimming with posts by journalists and bloggers warning PR pros what not to do when presenting clients or pitching stories. Sadly, there’s plenty of evidence that we have more to learn as an industry. Yes, spamming pitches is a bad idea. But within a PR agency, there are other, more grievous sins. […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • September 17, 2013

PR Pointers For Mobile Content

More people have access to cell phones than working toilets. From a PR perspective it has never been more crucial for brands to adopt a functional mobile presence, as more and more, devices become our primary source of information. Furthermore, given mobile’s prevalence, now there is great opportunity to drive your content and brand more […]

Crenshaw Communications, News • September 13, 2013

UGallery Names Crenshaw Communications As PR Agency

Crenshaw Communiccations has been named PR agency partner of record for UGallery, an online art gallery representing emerging and established artists. UGallery has over 5,000 pieces of original art from more than 500 artists. Cofounder Stephen Tanenbaum praised our “impressive work and reputation” and said the team was “as charismatic as they are creative. Check […]

Crenshaw Communications, PR Fish Bowl, public relations • September 13, 2013

Requiem for a Pitchman (and PR Master)

by guest blogger George Drucker I never thought I’d be writing about the death of a (car) salesman, but this one is different. Chances are you’ve never heard of Cal Worthington, not unless you grew up or lived in Southern California in the 60’s and 70’s, in which case you had no choice but to […]

Crenshaw Communications, ImPRessions • September 12, 2013

What PR People Can Learn From Vladimir Putin

It raised eyebrows when Russia seemed to seize the communications initiative on Syria, picking up on a stray comment by U.S. Secretary of State John Kerry to call for a diplomatic solution to the mess. But it’s downright shocking that Russian president Vladimir Putin makes his case with a bylined editorial in The New York […]