public relations

communications, Crenshaw Communications, ImPRessions, public relations • September 7, 2012

How To Give A Killer Speech: Lessons From The 2012 Political Conventions

Most of the time, a political convention combines the best of public relations strategy, messaging, marketing, and theater. But good or bad, there are always learnings that PR pros and our clients can take to any public speaking opportunity. Here are some from my convention-watching over the past two weeks. Match the room. Politicians and […]

Crenshaw Communications, PR Fish Bowl, public relations, time management • September 4, 2012

How To Work, Not Shirk, From Home

Currently 5.9 million people work from home. While 37% of people feel more productive working in an office and 50% of bosses still oppose working from home, more and more people are expected to do so in coming years. How can telecommuters best convince employers that they are working not shirking from home? Here are […]

communications, Crenshaw Communications, crisis management, ImPRessions, public relations • August 31, 2012

Bic Pen "For Her" Draws Mixed PR

In the past few days, lots of ink has been spilled – literally and digitally – about the hundreds customer reviews posted for Bic “For Her,” a line of pens marketed to women. Now, you might think the brand is elated to receive such an active response to a product, especially a year after its […]

Crenshaw Communications, PR Fish Bowl, public relations • August 28, 2012

How To Create A Successful Facebook Contest

by guest blogger Sodelba Alfaro It’s been fashionable of late to bash Facebook, but here are the facts. Nearly half of 18-34 year olds check Facebook as soon as they wake up. Those are huge numbers, and brands are taking advantage of this by launching promotional campaigns on the social network. With a Facebook contest, […]

communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • August 24, 2012

Armstrong’s Crisis PR Is In Fighting Form

As evidence that he used performance-enhancing substances has gained traction over the years, cyclist Lance Armstrong always managed to stay out in front, avoiding major reputation damage. Until now. But even now, he may be down, but he’s not out. As he threw in the towel, announcing that he’d no longer contest the US Anti-Doping […]

Crenshaw Communications, PR Fish Bowl, public relations • August 23, 2012

The Beloit College Mindset And The PR Mindset

Let me start by saying my “PR mindset” only wishes it had come up with the annual Beloit Mindset List – a media goldmine up there with the best of hotly anticipated yearly polls, surveys, and indices. The Beloit List looks at pop culture, politics and technology as experienced by the incoming freshman class each […]

communications, Crenshaw Communications, ImPRessions, public relations • August 20, 2012

How To "Newsjack" – Ethically

Recent conversation about “newsjacking” as the province of PR bottom-feeders has set off a minor digital storm. But I’m not sure what the fuss is about. The term originated with David Meerman Scott, who wrote a book on the topic; he defines it in the subtitle as “inject(ing) your ideas into breaking news” with a […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations, time management • August 20, 2012

Back To PR School

by guest blogger Lauren Silverman S eptember is nearly here, and that means one thing: Back to School! Even if you haven’t set foot in a classroom in years, there are always new PR tools and skills to master. Here are some of my favorites. Refresh your writing – Strong, succinct writing makes both pitches […]

Crenshaw Communications, PR Fish Bowl, public relations • August 14, 2012

PR Lessons From The Mars Rover Curiosity

Guest post by George Drucker As communication practitioners, we often talk about the importance of goal-setting, expectations management, and risk management. A large part of our success can come down to making sure clients understand what should reasonably be expected if everything goes right, but also knowing what could go wrong. By all accounts, the […]