public relations

Crenshaw Communications, public relations • February 4, 2009

A Reputation Up In Smoke

It’s a shame that Olympic swimmer Michael Phelps has taken a hit (so to speak) and lost a key endorsement over a few puffs of (illicit) smoke. But, there are more than a few lessons in his experience. For years, clients have asked us about the risks and benefits of linking their brand with a […]

Crenshaw Communications, public relations • January 30, 2009

The “Massification” of the President

Never in history has the person occupying the Oval Office been so marketed, merchandised, packaged, promoted, and, well, exploited. His theme of “change” was reduced to a cliche when adopted by so many marketers, and there’s been a bit of a media backlash against a slew of dubious Obama products. (Even NBC’s “Today” Show devoted […]

Crenshaw Communications, public relations • January 21, 2009

Twitter and the Memphis Blues

First the Motrin Moms bring down an ad campaign, now an entire city’s a-Twitter over an ill-advised post! The flap over the Ketchum executive who used Twitter to insult Memphis, corporate headquarters of FedEx , which happens to be one of Ketchum’s larger clients (while on the way to deliver a presentation to FedEx execs about […]