Our Insights

Crenshaw Communications, ImPRessions, public relations • June 22, 2014

Questions To Ask Your PR Agency

I liked Jay Baer’s thoughtful dose of tough love to the public relations community, “The 8 Wrong Questions PR Agencies Are Asking About Social Media.” In fact, I liked it so much that it inspired me to create a similar list of typical questions posed by prospective clients to the PR firms they may be […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 20, 2014

PR Pros: You Can Better Educate Your Clients!

Every PR agency-client relationship can benefit from education. Of course, the agency team needs to get up to speed on the client’s product or service, whether it’s a B2B/tech innovation or a new consumer product. Clients also need to understand the power of public relations to drive great campaigns in tandem with other tools and […]

blogging, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 17, 2014

A Journalist’s View: Three Questions From A PR Pro

Rachel Weingarten is a weekly style columnist for Parade.com and opinion columnist for amNewYork who also freelances for CNN Digital, Esquire.com Fortune, Newsday, USA Today and many others. Rachel is the author of three non-fiction books including Ancient Prayer: Channeling Your Faith 365 Days of the Year. The most important rule to remember when pitching a […]

Crenshaw Communications, ImPRessions, public relations • June 16, 2014

How Strategic PR Can Support A Successful Exit

Ask any PR or communications professional how to succeed with an investment in strategic public relations, and they will surely ask about goals. The most powerful PR programs are focused on supporting business objectives from product visibility to expansion into new markets. But the right PR plan is also valuable for accelerating a business exit […]

Crenshaw Communications, PR Fish Bowl, public relations • June 13, 2014

The 5 New Business Presentation Types: A Primer For PR Pros

You’ve spent weeks researching the category and the potential client. You’ve strategized and brainstormed and created the perfect presentation. The team has rehearsed, and everyone is psyched. You’ve set up the room and made your introductions. Its showtime! Despite your best preparations, however, there are unknowns when pitching new business. Human beings are unpredictable, subject […]

Crenshaw Communications, PR Fish Bowl, public relations • June 10, 2014

What PR Pros Can Learn From Hillary Clinton

Hillary Clinton is on the campaign, er, book promotion trail, and whether you love her or hate her, PR practitioners should listen up! Mrs. Clinton is a smooth operator in the interviewee chair. Here are some examples of her expertise that can be applied when managing B2B or consumer PR clients. Skirting the awkward or […]

blogging, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 6, 2014

Hey PR Pros: Everything Old is New Again

For example, today is National Doughnut Day, created by The Salvation Army in 1938 to honor the men and women who served doughnuts to soldiers during World War I. Now it is merely an excuse for today’s pastry purveyors to give away free product and gain visibility. No one is immune, as a giant doughnut on 5th Avenue proved […]

Crenshaw Communications, ImPRessions, public relations • June 6, 2014

Eight Ways For Communicators To Fight Tunnel Vision

Success in public relations often requires advocacy for a client’s message or mission. Yet to be a top PR strategist it helps to see all sides of an issue or equation and to anticipate questions and reactions from multiple audiences. Diversity is also essential to creativity, but do you ever feel like you hear and […]

Crenshaw Communications, PR Fish Bowl, public relations • June 3, 2014

What PR Pros Can Learn From The Hospitality Industry

I am fresh off a vacation and couldn’t help but notice some things the hospitality industry does well – things that PR agencies and other professional services firms can adapt for providing superior client service (clients, listen up too!) Give a client something for nothing. Well, not nothing, of course. But the way the travel […]