Our Insights

ImPRessions • September 15, 2014

Is "Big Data" In PR's DNA?

“Back then, I was a geek. Now all of a sudden I have a sexy job.” – Claudia Perlich, Chief Data Scientist at Dstillery and panelist at the upcoming Council of PR Firms Critical Issues Forum The rise of digital media and availability of ever-more granular data about how we use it have transformed marketing, […]

Crenshaw Communications, PR Fish Bowl, public relations • September 12, 2014

6 More PR Awards We’d Like To See

This witty post on 8 PR Awards You’ll Never See by Critical Mention’s Dave Armon looks askance at some less-than-scrupulous PR behavior, but it was food for thought as we look back over a year in which we were recognized with three different “legit” PR awards for client campaigns. Awards criteria in our business are fairly […]

News • September 9, 2014

Ballantine IPA Wins Rave Reviews!

Before it even hit the shelves, the newly re-launched Ballantine IPA was poised to take press, pubs and the public by storm, thanks in part to smart influencer outreach. Like a Broadway revival, the brew has won accolades from critics, press, and the beer elite. Our team has garnered 45+ positive stories, including USA Today […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • September 9, 2014

Just One Crazy (PR) Idea…

I think they called the late, great Robin Williams’ cancelled TV show about ad execs “The Crazy Ones” because many great creatives – even PR types – are known for that one wacky idea. At our agency we subscribe to a school of thought that encourages – with limitations – the full expression and exploration […]

communications, Crenshaw Communications, ImPRessions, public relations • September 8, 2014

Exposing Apple's PR "Secrets": One PR Person's View

“Seeing Through The Illusion: Understanding Apple’s Mastery of the Media”, a blog series on 9to5mac.com, has had the tech PR community fascinated over the past week. The posts were hyped as pulling back the curtain on the PR and message control machine behind Apple’s “reality distortion field.” (The words were coined about Steve Jobs’ personal […]

Crenshaw Communications, PR Fish Bowl, public relations • September 5, 2014

What’s In A (PR) Name? Think Wisely What To Call A Campaign

Given what it’s been through, it’s easy to understand why Malaysia Airlines would be looking for a little positive PR. Recently that took the form of what was no doubt meant as a “feel-good” campaign built around reward travel. Also understandable is the urge to jump on a word that’s trending. So, maybe the PR […]

Crenshaw Communications, measurement, PR Fish Bowl, public relations • September 2, 2014

The Future Of PR: 5 Trends To Watch

Predictions are easy, and the PR business is no exception. We don’t yet have the flying cars that were predicted when I was in grammar school, but I’ve never stopped prognosticating. Our team has looked into the not-too-distant future to scope trends that all PR practitioners need to be aware of and embrace. Engagement is […]

Crenshaw Communications, ImPRessions, public relations • September 1, 2014

7 Common PR Storytelling Sins

Most of the stories that PR and marketing professionals tell on behalf of the brands they represent fall into one of the classic story categories. Christopher Booker’s Seven Basic Plots, which has been adapted by major advertising creative directors like TBWA’s Rob Schwartz, outlines some of the most common. They range from the ever-powerful David vs […]

Crenshaw Communications, PR Fish Bowl, public relations • August 28, 2014

Five Ways To Get Great PR With Specialist Bloggers

Once relegated to the most esoteric of interests (think Philately or Dungeons and Dragons), specialist bloggers are now all over the media landscape, and PR professionals are paying attention. In fact, I’ve had consumer clients who were more interested in what an influential blogger said about their product than a mainstream news publication, especially when it comes […]