Our Insights

Crenshaw Communications, ImPRessions, public relations • May 30, 2014

PR Lessons From 2014 Commencement Speakers

Commencement is not only a rich season for advice to those entering the “real world”; it also offers learnings for professional communicators, as well as opportunities for the boldface names who do the speaking. Here’s my list of lessons from those people and institutions who’ve set examples – both for good and ill – for […]

Crenshaw Communications, PR Fish Bowl, public relations • May 27, 2014

Five Steps To Mastering Media Training For B2B PR Clients

Providing customized media training offers one of the best opportunities for a B2B PR firm to impact client communications performance while also strengthening the relationship. The agency team can also come away with a deeper understanding of the company’s business goals, mission, and messaging, making for more successful media outcomes. Want to do media training […]

Crenshaw Communications, ImPRessions, public relations • May 22, 2014

Is PR The New Advertising?

Recently I participated in a roundtable discussion of PR agency owners and senior officers at large multinational firms about the evolution of public relations and its perceived value within major corporations. The conversation was serious, even a little gloomy; the consensus was that although advertising has been greatly disrupted by social media, data-driven marketing, and […]

Crenshaw Communications, PR Fish Bowl, public relations • May 22, 2014

A Journalist’s View: Three Questions From A PR Pro

Here’s another dispatch from our ongoing conversations with top journalists on best media relations practices. Today we interviewed Mandi Woodruff, who covers personal finance for Yahoo! Finance, having recently moved from a similar position at Business Insider. Mandi shared her insights on PR professionals and the interview process. When a PR person asks for interview […]

Crenshaw Communications, PR Fish Bowl, public relations • May 19, 2014

Five Things Clients Should Never Do To Their PR Agencies

When a client retains a PR firm, it is with the best of intentions. The company has an important business story to tell, a new consumer product launch or an issues battle to win. But often, good intentions are thwarted when the rubber meets the road. Perspectives change, personality traits come to fore and soon […]

communications, Crenshaw Communications, ImPRessions, public relations • May 15, 2014

Good Public Relations Is A Two-Way Dialogue

In public relations, we’re all about supporting strategic business objectives. Ask any PR professional, and you’ll probably get an earful about how what we do goes far beyond publicity and media relations. But CEOs haven’t gotten the memo. At least, not according to research unveiled at the 2014 International Public Relations Research Conference. One learning […]

Crenshaw Communications, PR Fish Bowl, public relations • May 13, 2014

Anatomy Of A B2B PR Success

Sometimes a B2B PR team meets with a client to discuss a product launch and despite client enthusiasm for the project, they have a sinking feeling that there’s not really any “there there.” Other times, a team walks away buoyant with the knowledge they’ve got a hot story. For client Findaway World, publishers of electronic and audiobooks […]

Crenshaw Communications, PR Fish Bowl, public relations • May 8, 2014

Six Reasons Why You Want A Mom On Your PR Team

As Mother’s Day approaches and we get ready to celebrate the moms in our life for all they do to keep their families’ lives running smoothly, we thought it a good time to recognize the role their rare skill set plays in managing a PR program of any kind — B2B, consumer and everything in […]

communications, Crenshaw Communications, ImPRessions • May 7, 2014

To Be A Better Communicator, Listen

One of the overlooked skills of PR practitioners and other communicators is listening – both literally (as any good manager or colleague should), and more broadly, as in hearing and interpreting the opinions and feedback of high-priority audiences. These days, even with terrific social tools, listening can be a challenge. There’s the speed of digital […]