public relations

communications, Crenshaw Communications, ImPRessions, public relations, social media • September 14, 2011

8 Ways To Make Your PR Program More Social

Social media is like a “secret sauce” for marketing communications. It isn’t always strong enough on its own, but it adds flavor and power to a traditional program. The key is integration. Here are some simple steps for “socializing” a PR campaign, even if it’s a DIY (do it yourself) variety. Set clear goals. Many […]

Crenshaw Communications, public relations • September 13, 2011

PR Secrets Of A Successful Blogger Event

Bloggers are powerful. One post, one tweet, from an influential blogger, and it can have a cascade effect. (Check out this recent NYT article about a blogger event gone wrong if you don’t believe me.) Smart clients appreciate the power of the blog, and in many cases, moms – or parenting bloggers, as we like […]

Crenshaw Communications, PR Fish Bowl, public relations • September 9, 2011

5 Tips For Monica Lewinsky In Opening A PR Firm

PR Daily reports that Monica Lewinsky, Bill Clinton’s infamous intern, has endured 17 years of struggle since the scandal and has now decided to open her own public relations firm. This is sad on so many levels. Because saying one is “in PR” has a certain non-specific glamour to it, the field has often been […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • September 6, 2011

Tips For Better Brainstorming

I read once that the main reason some creative PR brainstorms yield little in the way of usable ideas comes down to performance anxiety. The so-called expert went on about discarding the practice altogether and basically asking team members to “phone something in.” I think we can do better! There is often something magical about one […]

Crenshaw Communications, ImPRessions, public relations • September 6, 2011

Ten Years On…A Look Back At 9/11

There’s an awful lot of “ten years later” coverage of 9/11 on our screens these days. It’s a little unnerving to be reminded of the ten-year anniversary of anything at all, let alone that of something dreadful. Ten years married, ten years graduated, ten years old. Ten years on. Here’s what I learned from 9/11: […]

PR Fish Bowl, public relations • September 2, 2011

12 Signs It’s September At A PR Firm

1. Clients who haven’t pulled the trigger on anything now want it yesterday. 2. Media can longer pretend they’re on summer vacation. 3. Staff start to hint around about “Autumn Friday” early closings. 4. You suddenly panic about holiday programs. 5. All your pitches seem to contain sports metaphors. 6. You crave new notebooks and pens for meetings. […]

communications, Crenshaw Communications, ImPRessions, public relations • September 1, 2011

Red Flags: How To Spot The PR Agency You Shouldn’t Hire

Finding the right PR team is a lot like finding a romantic partner. The process is imperfect, sometimes uncomfortable, and it can be frustrating and time-consuming for both parties. Worst of all, there’s no guarantee of a happy-ever-after once you do begin to work together. It’s easy to be dazzled by flash and dash, or […]

communications, Crenshaw Communications, ImPRessions, public relations • August 26, 2011

Should PR People Drink The Client Kool-Aid?

Recently, a senior colleague at a boutique firm was reflecting on the loss of a longtime client. She’d been active in the company’s product promotion for many years and was a tireless advocate, even among friends and family members. She confessed that she looks at their products completely differently now. What used to be leading […]

Crenshaw Communications, PR Fish Bowl, public relations • August 26, 2011

One Habit Of Highly Successful People – Sleep

The days of bragging about how little sleep you need are so five minutes ago! The benefits of 7-8 hours of sleep are now well-documented and include everything from increased productivity to weight loss. The real issue, especially for Type A PR people is how to get those restorative hours. Fortunately, we work with Michael […]