Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • December 10, 2013

How Top PR Agencies Can Do Better B2B PR

PR professionals, do you resolve to keep your B2B PR clients relevant and interesting in 2014? Have you gone over your strategy list and checked it twice? It’s important to stay newsworthy, while keeping client business goals top of mind. Here are some tips to improve your B2B PR campaigns in the new year. Secure Strategic […]

Crenshaw Communications, ImPRessions, public relations • December 9, 2013

How To Produce Killer Brand Journalism

I’m not sure if brand journalism is the new PR, or if brand PR is the new journalism, but both seem to be gaining traction. Some still say the term is an oxymoron, since the line between thinly veiled PR or marketing and content that’s truly relevant can be a fine one. But a recent […]

Crenshaw Communications, PR Fish Bowl, public relations • December 6, 2013

What Top PR Firms Want for the Holidays

Whether your PR firm specializes in consumer PR or B2B, tech or travel, we bet you have a holiday wish list. We can’t help you with the naughty or nice part (like the wrapped Ryan Gosling here), but we do have some ideas for fantasy gifts in a more professional PR vein. Here’s what made […]

communications, Crenshaw Communications, ImPRessions • December 2, 2013

Amazon’s Preemptive PR Strike Hits Home

Talk about a PR bombshell. After dropping hints that he would unveil a “big surprise” on Sunday’s “60 Minutes” program, Amazon’s Jeff Bezos launched a preemptive Cyber Monday PR strike…with a drone. As the highlight of a feature segment that went behind the scenes of the company’s vast holiday delivery operation (kind of a digital […]

branding, Crenshaw Communications, marketing, PR Fish Bowl, public relations • December 2, 2013

A Beautiful Noise: Five Tips for Better Brand PR Messaging

by guest blogger George Drucker When it comes to brand public relations campaigns, consistent and compelling messaging can mean the difference between a successful PR campaign and an “also-ran.” You have to make noise to be heard above the clutter. But that noise, in essence, your messaging, must be carefully, thoughtfully and creatively crafted so […]

Crenshaw Communications, PR Fish Bowl, public relations • November 27, 2013

What PR Pros Are Most Thankful For This Thanksgiving

The holiday season is here, and Thanksgiving is a perfect time to consider all of the things we appreciate. While family, friends, and good health are always at the top, the team at Crenshaw Communications came up with our very own list of things PR pros are most thankful for. Day-to-day variety. PR is fun, […]

communications, Crenshaw Communications, ImPRessions, public relations • November 26, 2013

Eight Secrets of Top PR Firms

What do top PR agencies know that lesser competitors or even their clients don’t? Why do some campaigns deliver okay results while others grow legs and build on their own momentum? Here are some thoughts on the organizations and teams that most consistently produce successful PR campaigns. They choose their clients carefully. Far from the […]

Crenshaw Communications, PR Fish Bowl, public relations • November 26, 2013

Preparing the Perfect RFP: Tips From A Top PR Agency

As a PR agency professional, I’ve grappled with a fair share of requests for proposals, better known as RFPs. These documents can create excitement inside an agency, but since they often require an “all hands on deck” approach and usually include several PR firms, they’re regarded as a necessary evil. But the issuance of an […]

Crenshaw Communications, PR Fish Bowl, public relations • November 22, 2013

Using Creative PR To Make News

Earlier this week we explored ways that PR pros can keep their clients in the media even when they have no news. The best PR firms create news rather than wait for it to come from the client. At our agency, we’re fortunate to work with stellar brands, many of whom offer credible news hooks. […]