Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • August 2, 2013

Adventures In New Business

PR pros know that the high-stress experience of pitching a prospective client can end up being an adventure. The attendees, location, even the assignment can change without your knowing! And, of course, technology can always thwart you. The best thing you can do is to be prepared for anything and everything. It’s a jungle out […]

blogging, Crenshaw Communications, ImPRessions, public relations, reputation • August 1, 2013

Oh, No! This Blog Was Hacked! (Chipotle’s PR Stunt Shows Poor Taste)

Okay, the title is a joke. But did Chipotle’s fake Twitter hack legitimize the faux attack as a down-and-dirty publicity stunt? Apparently the random tweets, which include such nonsensical posts as “do i have a tweet?” and “mittens13 password leave” were part of a treasure hunt promotion based on a series of puzzles. The promotion […]

communications, Crenshaw Communications, ImPRessions, marketing, public relations • July 25, 2013

PR Should Own Real-Time Marketing

Mere moments after HRH George Alexander Louis of Cambridge made his entrance, the tweets and posts came in a rush. From Pampers, to Hostess, to Lululemon, all manner of brands spawned seemingly on-the-fly messages in the wake of the #royalbaby delivery. Some were witty, others were boring, and a few stretched the limits of taste, […]

Crenshaw Communications, PR Fish Bowl • July 23, 2013

Managing Multiple Agency Relationships

Being a successful PR pro goes hand-in-hand with successfully navigating multiple relationships around you: getting the media what they need, on deadline; answering to multiple supervisors who oversee different accounts; and of course, making all your clients happy. If the juggling act among media, supervisors, colleagues, and clients weren’t enough, now throw more agencies into […]

Crenshaw Communications, PR Fish Bowl • July 19, 2013

Social Media Tips For Millennial PR Pros

By guest blogger Heather Scott Are you on Facebook? Twitter? Instagram? Tumblr? For at least 25 hours a week? Do you think you have phantom phone syndrome? If so, you are probably a millennial, and if you can claim that you do at least some of this social sharing for work, then you are more […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • July 17, 2013

How To Apologize Effectively

Mere hours after the tragic plane crash at San Francisco airport, executives of Asiana Airlines hosted a press conference to issue a formal apology for the accident. As is customary, CEO Yoon Young-doo and Asiana board members expressed their regret with deep bows of contrition in front of media and dignitaries. The Washington Post ran […]

Crenshaw Communications, PR Fish Bowl • July 15, 2013

Five Timeless PR Tips For A Successful Grand Opening

By guest blogger Alexandra Scott Ready to open the doors for a client’s new venture? Congratulations! Make sure to incorporate these top PR tips into your master plan. Know your media. Which media sources should you contact? Start “hyper-local” (think Patches, community papers etc.) Determine if your story has longer “legs” – is your company […]

Crenshaw Communications, PR Fish Bowl, public relations • July 12, 2013

These Should Be Words (PR Version)

Neologisms: 1: a new word, usage, or expression, 2: a meaningless word coined by a psychotic Ok, going with definition one, this is an exercise many people engage in, including the Sunday NY Times Magazine, with its column, “That Should Be A Word.” There’s also my husband, who invented “clerty” – a mashup of “clean” […]

Crenshaw Communications, ImPRessions, public relations • July 11, 2013

5 Ways PR Firms Can Set Client Expectations

Like personal relationships, PR agency-client unions can sputter or fail for any number of reasons. But it typically comes down to one key issue: the gap between expectations and reality. Often both parties rush ahead, eager to start reaping the benefits of the relationship, but without syncing their individual definitions of success. Here are some […]