Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • June 18, 2013

PR Tips For The Big Media Interview

Successful media coverage is a defining component of a successful PR plan, and the most straightforward way to get it is a client interview. These opportunities come in all different shapes and sizes, from casual coffee shop background briefings to in-depth phoners. Though every interview may not carry the same clout as “O’Reilly-Obama,” that doesn’t […]

Crenshaw Communications, PR Fish Bowl, public relations • June 14, 2013

PR Pros Know Your Prose

I read a tweet recently which featured the phrase “case and point.” I knew the correct phrase was, of course, “case in point,” but it gave me pause as I thought about other similar examples. The problem with many of these idiomatic phrases is that people have often said or heard the phrases but have […]

advertising, Crenshaw Communications, ImPRessions, public relations, reputation • June 12, 2013

When Brands Overreact To PR Problems

Social-media-fueled brand controversies are more common than ever in the digital age. But even in the current crisis-of-the-hour media environment, it’s natural for major brands to take slights very seriously. Where millions of dollars are spent and fat profit margins are at stake, overreactions are understandable. You can almost sense the confusion, conflicting advice, and […]

Crenshaw Communications, PR Fish Bowl, public relations • June 11, 2013

Overcoming The “Sweatiest” PR Moments

PR is a stressful industry, but some moments are clearly more “sweat worthy” than others. It’s these moments, though, that really keep PR pros on their feet and teach invaluable lessons. After crowd sourcing some PR colleagues, here are some of the most sweat-worthy PR moments folks have dealt with and tips for overcoming them: […]

Crenshaw Communications, PR Fish Bowl • June 6, 2013

The Key to Good PR Is Persuasion

Make no mistake. . .persuasion is an art form! As public relations professionals, we understand the vital importance persuasion plays in almost everything we do i.e. dealing with media, influencers, opinion leaders or just about any third-party “endorsers.” It’s THE key factor in our being successful. That said, there’s another area where we could spend […]

blogging, communications, Crenshaw Communications, ImPRessions, public relations • June 5, 2013

Education or Experience: Which Matters More in PR?

Lately there’s been a minor debate about which is more valuable for a career in public relations – education or experience. The conversation could – and will – go on and on. At first blush, it’s no contest. The advantage goes to experience. A college degree is increasingly required to enter the work force in […]

Crenshaw Communications, PR Fish Bowl, public relations • June 5, 2013

To Friend Or Not? Best Practices For Connecting With Clients On Social Media

These days, it seems that everyone and their grandmother is on Facebook. For PR pros, embracing social media often means connecting with clients. Team members start friending client staff, and vice versa, but are personal social media accounts really the best way to communicate? What are the risks? Whether you’re a social media super user […]

Crenshaw Communications, PR Fish Bowl • May 31, 2013

PR Pros, Time To Unwind!

Feeling stressed? Not enough hours in the day? You’re not alone. A few months ago, PR manager came in at number 5 on a CareerCast survey listing the most stressful jobs in America. – PR jobs vary, but most certainly aren’t the lives of wining and dining that some imagine. While unpredictable situations, crazy deadlines, […]

Crenshaw Communications, ImPRessions, marketing, public relations • May 29, 2013

What Is "PR" Thinking?

According to PR industry newsletter to The Holmes Report, “PR thinking” will dominate marketing communications in future years. That’s meant to be encouraging news for PR pros. The basis for the forecast is a new survey of 2000 marketing communications students in four European countries. Seventy percent of this “next generation” of marketers say they […]