public relations

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • April 21, 2021

How To Convince A Reporter to Cover Your Story

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. While breaking news will often take precedence, skilled PR teams […]

Crenshaw Communications, PR Fish Bowl, public relations • April 15, 2021

5 Tips For Killer PR Case Studies

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. They also work well for sales and marketing. A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy. Ideally, it serves as a third-party testimonial for a […]

Crenshaw Communications, PR Fish Bowl, public relations • April 13, 2021

PR Tips for Planning a Virtual Panel

As most PR agencies know, a speakers program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. By targeting prospects, it can also help […]

communications, Crenshaw Communications, media relations, News, public relations • April 8, 2021

Crenshaw Nominated For 2021 SABRE Award

The Crenshaw team is delighted to have received a nomination for the 2021 SABRE Awards North America. The SABRE Awards recognize Superior Achievement in Branding Reputation and Engagement from among more than 2,000 entries. This year, we have been nominated in the Business-To-Business Marketing category for our work on behalf of the National Cybersecurity Alliance […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • April 7, 2021

How To Onboard New Team Members – Virtually

Many businesses, especially PR agencies, are looking to expand their teams to accommodate a resurging economy and recovering business sector. Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour. In early 2021, this still isn’t possible. While things are heading in the right direction, most orientations will […]

Crenshaw Communications, ImPRessions, public relations • April 1, 2021

PR, Clubhouse, And The Coming Social Audio Wave

People in PR and media circles have been excited about Clubhouse for at least six months. That’s partly because it represents something new – an audio-only platform for real-time conversations within groups of up to 500 people. But the real appeal was Clubhouse’s exclusivity. As the name implies, it launched as an invite-only social media […]

Crenshaw Communications, ImPRessions, public relations • March 29, 2021

Amazon’s New PR War Isn’t Working

Picking a public fight with powerful legislators isn’t a typical PR strategy for a giant corporation, but that’s Amazon’s latest move as a crucial union vote deadline arrives. Over the past few days, the retail giant has turned into a Twitter troll. Amazon has tweeted childish insults about Senators Bernie Sanders and Elizabeth Warren, who […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, time management • March 24, 2021

Three Ways To Change Up Your Social Media Strategy

Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. Fifty-three percent of customers who follow a business are likely to be loyal to that business, and 63% of consumers who search for goods and services online are more receptive to those with an […]

Crenshaw Communications, PR Fish Bowl, public relations, social media • March 16, 2021

Does Facebook Work For B2B Marketing & PR?

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. Yet it may be a mistake […]