public relations

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 2, 2021

3 PR Tips For Writing A Killer Media Pitch

In the pandemic era, capturing media attention has been tougher than usual. Journalists now work on smaller teams than they did before the pandemic and are juggling many more beats. So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it […]

communications, Crenshaw Communications, media relations, leadership, PR Fish Bowl, public relations • October 29, 2021

PR Pros Offer The Best Advice They Ever Received

This Saturday, October 30 is National Publicist Day, when PR professionals are recognized and appreciated for their work. Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad. […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, technology • October 26, 2021

Addressing The “Scaries” In Ad Tech

It’s the spooky season, which to me, as director of ad tech here at Crenshaw, is the perfect time to address some of the scariest business and PR issues looming in the ad tech space today. It can be challenging to address some of the highly sensitive issues in the media, but there is usually […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • October 20, 2021

PR Tips On Industry Awards For B2B Tech Companies

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. Let’s […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • October 12, 2021

PR Tips For Navigating Interview Roadblocks

For PR specialists, few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. To expedite the process and ensure a positive outcome, it’s standard practice among PR teams to […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • October 5, 2021

PR Tips For Taking Advantage Of Breaking News

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. This is particularly useful when an organization doesn’t have hard news to share, or when the product roadmap doesn’t contain any new launches […]

communications, Crenshaw Communications, leadership, PR Fish Bowl, public relations, time management • September 23, 2021

Better Internal Comms Tips For PR Teams

As PR professionals, we are meant to be experts in communication. We focus on choosing the right words, where to substitute more meaningful or original turns of phrase, and how to deliver messages that make an impact. Sometimes, especially within public relations teams, we strive to make our external communications to journalists and executives look […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, social media, technology • September 14, 2021

5 PR Tips To Promote Expertise On LinkedIn

Among B2B PR teams, LinkedIn is the go-to social media platform for executives to drive positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. How can executives get the most from their LinkedIn profile to […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, time management • September 10, 2021

How To Get The Most From PR Freelancers

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. But how can we make the most from our investment in freelance consultants? […]