Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • November 5, 2012

PR Dispatches From The Storm (Hurricane Sandy)

When a weather disaster like Hurricane Sandy strikes, our first thoughts are for safety. Priorities then shift to getting back to business. But how? We are, quite literally, powerless. A physical office may not be critical in the digital age, but electricity, server access, water, and light are pretty important. Day 0: Storm warnings. We’ve had plenty of […]

Crenshaw Communications, PR Fish Bowl, public relations • October 26, 2012

PR Tricks & Treats

For every pitch that’s exciting and enjoyable, there’s one that’s a horror story. For every media contact who’s an angel, there’s one who’s dark and intimidating. For every colleague or supervisor who nurtures, there is one who tortures. As Halloween approaches, here are a few favorite examples of ways we have been delighted by “treats” […]

Crenshaw Communications, ImPRessions, public relations • October 25, 2012

Trump’s "Bombshell": A PR Hit Or Hoax?

It was a hairy week for both 2012 presidential candidates – if only because the poll-watching and punditry has reached a new level of frenzy as we enter the homestretch. Yet, Donald Trump, everyone’s favorite blowhard, managed to add one more stupid election trick to his bottomless bag of PR stunts. Like most of us, […]

Crenshaw Communications, PR Fish Bowl, public relations • October 23, 2012

Social Media Must-Haves (for first-time PR clients)

Behind every great company is a great social media plan. I’m being slightly facetious, but there’s no denying the importance of a strong digital, as well as traditional, PR strategy. The two are complementary, and for first-time PR clients, there are definitely some must-have elements we recommend when implementing a new social media plan. Twitter- […]

blogging, communications, Crenshaw Communications, ImPRessions, public relations • October 19, 2012

Which Brands Are Winning The 2012 Election PR Race?

This election year has brought plenty of PR fodder, and not just for media and political pundits. As always, it offers opportunities for brand marketers and PR experts to jump into the race. Yet, election tie-ins are tricky, particularly during such a partisan time. Not all are winners. From bad to brilliant, here are some […]

Crenshaw Communications, PR Fish Bowl, public relations • October 18, 2012

What We Can Learn From The Presidential Debates

by guest blogger George Drucker From a communications and presentation point of view, without getting political and commenting on the content or quality of each candidate’s responses, there’s a lot to be learned here. The style disparity between the candidates and the difference in outcomes provide food for thought. Based on what we have seen […]

Crenshaw Communications, PR Fish Bowl, public relations • October 16, 2012

Crafting A Better Byline

One of the best ways to establish a client as a leader in his industry is by drafting an article (“bylined” by your client) on a particular area of expertise and working with a key trade publication or website to get it published. Often these byline articles work best as collaborative efforts between a writer […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • October 14, 2012

The Scariest PR Mistakes of 2012

Most PR pros have had nightmares about a serious public mistake. Or, we’ve felt that shiver of schadenfreude when someone else’s blunder goes viral. Some of us have even experienced them. So, in honor of Halloween, here’s my list of some of the scariest PR moves and mistakes to date. The rogue tweet. In my […]

Crenshaw Communications, PR Fish Bowl, public relations • October 12, 2012

Blog Roll: Blogs I Read And Why

There’s no better way to wind down after a long week than to catch up on some reading – blog reading. Sure, I love a great magazine or newspaper, but blogs provide just enough content to keep me interested and they also help me with my job in Public Relations. Blogs have become a go-to […]