Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • August 23, 2012

The Beloit College Mindset And The PR Mindset

Let me start by saying my “PR mindset” only wishes it had come up with the annual Beloit Mindset List – a media goldmine up there with the best of hotly anticipated yearly polls, surveys, and indices. The Beloit List looks at pop culture, politics and technology as experienced by the incoming freshman class each […]

communications, Crenshaw Communications, ImPRessions, public relations • August 20, 2012

How To "Newsjack" – Ethically

Recent conversation about “newsjacking” as the province of PR bottom-feeders has set off a minor digital storm. But I’m not sure what the fuss is about. The term originated with David Meerman Scott, who wrote a book on the topic; he defines it in the subtitle as “inject(ing) your ideas into breaking news” with a […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations, time management • August 20, 2012

Back To PR School

by guest blogger Lauren Silverman S eptember is nearly here, and that means one thing: Back to School! Even if you haven’t set foot in a classroom in years, there are always new PR tools and skills to master. Here are some of my favorites. Refresh your writing – Strong, succinct writing makes both pitches […]

Crenshaw Communications, PR Fish Bowl • August 17, 2012

The Rebranded LeBron James

In a world of social media and 24-hour news cycles, a bad PR move can completely alter the public’s perception of a brand or celebrity. LeBron James knows this all too well, but after watching him lead Team USA Basketball to Olympic gold this past Sunday, I was amazed at how he’s been able to […]

Crenshaw Communications, PR Fish Bowl, public relations • August 14, 2012

PR Lessons From The Mars Rover Curiosity

Guest post by George Drucker As communication practitioners, we often talk about the importance of goal-setting, expectations management, and risk management. A large part of our success can come down to making sure clients understand what should reasonably be expected if everything goes right, but also knowing what could go wrong. By all accounts, the […]

Crenshaw Communications, ImPRessions, social media • August 12, 2012

Olympics 2012: A Golden Moment for Twitter

Top prize for social sharing during Olympics 2012? Unquestionably, the gold should go to Twitter. It gave us a fresh crop of must-follow athletes, broke news about shattered records, and fostered social sharing over everything from Ryan Lochte’s hotness to Gabby Douglas’ hair. And there were lots of milestones. There was the unprecedented partnership between […]

blogging, communications, Crenshaw Communications, ImPRessions, public relations • August 8, 2012

7 Signs Your PR Needs A Reboot

One of the exhilarating things about working in PR, particularly on the agency side, is the variability of what we do. It’s ideal for those of us who are easily bored or fear being in a rut. Yet, we, too, can fall into routine, and even the most well-conceived plan can become outdated or stale […]

Crenshaw Communications, PR Fish Bowl, public relations • August 7, 2012

PR Blunders And Some Lessons Learned

With the year more than half over, we couldn’t help but cringe over some badly handled company communications. So please join us in reflecting on these “PR don’ts” and giving thanks that they weren’t committed by YOU or your clients! Starbucks Ireland tweets about Britain Five years ago no one would have thought a 140-character […]

Crenshaw Communications, PR Fish Bowl, public relations, time management • August 2, 2012

Relaxation on Vacation? Yes, It Is Possible

It just works differently for different people! For example, I could never leave the office for a few days with an outgoing email that says! “I will be away from the office with little access to email, so I will get back to you on August 30.” That message actually fills me with anxiety! So, […]