Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • November 21, 2012

More Productive PR Meetings

There has been some buzz lately about the “walking meeting”. While not a new phenomenon, (Aristotle was said to have walked with his students as he taught) the most recent iteration is said to enable groups to be more productive and creative. While enjoying physical activity that energizes, group members are more alert and experiencing […]

Crenshaw Communications, PR Fish Bowl, public relations • November 16, 2012

This Thanksgiving PR Pros Are Thankful For…

By guest blogger Sodelba Alfaro This time of year, we are all thankful for the usual blessings of family, friends, rewarding work and good health. This year however, many of us are grateful we survived both Hurricane Sandy and the November elections. But on a lighter note, our team wanted to use the occasion to […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation • November 15, 2012

8 Ways To Manage Negative PR

It’s hard to predict, and even harder to handle appropriately. It may come in the form of a Google Alert, a phone call inviting comment, or an email from a customer or colleague. You, or your company, is being criticized in public. Some say there’s no such thing as negative publicity, but most businesses who’ve […]

Crenshaw Communications, PR Fish Bowl, public relations • November 13, 2012

How To Report To Multiple Managers

Ever feel like you have five different people talking to you at once and no clue whom to answer first? At the busy PR firm where I work as an intern, I answer to three or four account managers. And while we could look at the negatives – Am I going to disappoint someone? Have […]

communications, Crenshaw Communications, ImPRessions, public relations • November 11, 2012

The Problem With Pay-for-Play PR

Pay-for-play PR, or “PR by the pound” is topical again. For years, it’s been on the radar as an alternative to the traditional way of billing among PR agencies, which is a monthly retainer representing either actual or estimated time spent to reach client goals. But though such pay-per-publicity-placement work has its place among start-ups […]

Crenshaw Communications, PR Fish Bowl, public relations • November 8, 2012

This Is Not A Grammar Error: Is Your PR Firm Doing Good?

As the east digs out of dueling storm systems, Veteran’s Day will be upon us, followed by Thanksgiving and the holiday season. Each provides a unique opportunity for PR companies (and all businesses) to dig deep and find ways to give. It is often easiest to write a check, and in 2011 Americans did, to […]

News • November 8, 2012

TechMediaNetwork Names Crenshaw Communications PR Agency Of Record

The Crenshaw team is delighted to be appointed by TechMediaNetwork, a leader in online publishing and tech media, as AOR after competitive review. TechMediaNetwork is a leading media company that produces technology news and reviews on sites like TopTenReviews, TechNewsDaily and LAPTOPmag which reaches more than 100 million monthly visitors across its owned and publisher-partner […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • November 6, 2012

PR Pros, To Newsjack Or Not To Newsjack?

Sometimes the lines are clear as day. A story hits, and hits hard, and you have a client with an ancillary message that meshes perfectly. Last year, as unemployment was peaking, and new grads were facing an uncertain job market, we mounted an unlikely, and therefore newsworthy, job search on behalf of a client. It […]

communications, Crenshaw Communications, ImPRessions, public relations • November 5, 2012

"Brand Journalism" and Storytelling: How PR Pros Must Adapt

We in the public relations agency biz have spent lots of time debating whether journalists make the best PR people. It used to be that ex-journos were hired in narrow roles based on skills or pedigree. At a large agency where I once worked, they were invited to the big pitch to weigh in on story potential, […]