Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • May 1, 2012

Okay, You Won The Account. Now What?

In PR, there’s no better feeling than signing a brand new client, particularly after the long, hard slog that we fondly refer to as the “competitive review.” (do they come any other way?) However, as we all know, getting the client is one thing. Delivering on your promises in order to build a lasting client-agency […]

Crenshaw Communications, ImPRessions, public relations, reputation • April 27, 2012

How Not To Apologize: A Lesson In "Apology PR"

The past two weeks have seen a cascade of misdeeds to fascinate apology-watchers like me. Where to begin? There’s the mushrooming scandal over the GSA’s $820,000 taxpayer-funded junket to Las Vegas in 2010. And the even seamier “hookergate” involving members of the Secret Service (though at least they were cost-conscious in their indiscretion!) There was […]

Crenshaw Communications, PR Fish Bowl, public relations • April 27, 2012

Left To Our Own Devices

Well, we are, aren’t we? A new book, “Alone Together: Why We Expect More of Technology and Less of Each Other” by MIT Technology Professor Sherry Turkle, posits the following. Although we have wondrous new ways of connecting, via smartphones and computers, texting and emailing, social networking sites where we update our “stati” several times […]

Crenshaw Communications, PR Fish Bowl, public relations • April 24, 2012

Meaningful Media Training

Whether your client is a “PR Virgin” or a veteran of multiple media encounters, media and message training are vital to conducting successful interviews. Media training can be defined as preparation for an interview, including counseling and rehearsal conducted prior to the interview or appearance on radio or TV. A media training session strengthens communications […]

communications, Crenshaw Communications, ImPRessions, public relations • April 20, 2012

The End Of The PR Agency Of Record

Agency of record. It’s a phrase to warm the heart of any PR professional. It tends to evoke a long-term, retainer relationship with a largeish account. But there’s evidence that the agency of record (AOR) may be heading the way of the traditional media tour. Gone. According to the latest study conducted by the USC […]

blogging, creativity, Crenshaw Communications, PR Fish Bowl, public relations • April 17, 2012

Writing The Shareable PR Blog Post

Crenshaw Communications’ employee blog, PR Fishbowl, recently celebrated its one-year anniversary, and we thought it a good time to look back and highlight what makes a blog readable and shareable. Here is what we found: Find your voice. Whether your blog is snarky or sweet, find a consistent tone so “fans” know what to expect […]

advertising, blogging, Crenshaw Communications, ImPRessions, public relations • April 16, 2012

Can "The Pitch" Be Fixed?

Can the pitch be fixed? I don’t mean the new reality TV show, although the debut episode was a losing proposition — contrived, tedious, and unrealistic. But there was one aspect of the show that hit home, and that was the pitch itself. A team from McKinney, the first of two ad agencies competing to […]

Crenshaw Communications, PR Fish Bowl, public relations • April 13, 2012

PR People And The Love of Language

By and large, PR people love language – not just English, but any language in which a word or turn of phrase most perfectly captures what we are trying to communicate. Sometimes raison d’être is just so much more colorful than “reason for existence” or “arrividerci baby” more impactful than “goodbye.” Recently the German “kummerspeck” […]

Crenshaw Communications, ImPRessions, public relations, reputation, social media • April 11, 2012

PR Move of the Week: Hillary Clinton (Hillz)

Hillary has become cool. That’s right, the Hillary Clinton who struggled through grueling Democratic primaries in 2008, only lose the ultimate prize to the maddeningly unruffled new guy, seems to be having the last laugh. And we thought Obama was the cool one. It started when two Hillary fans, PR specialists Stacy Lambe and Adam […]