Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • March 16, 2012

Being A Good PR Mentor

PR, like any other business, depends on its mentors. Without them, incoming junior-level staffers have to leap into an atmosphere of industry lingo, established media relationships and ever-changing trends. A good mentor is invaluable to a mentee, to an agency, and to the industry as a whole. Seek out Mentees While some people have the […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • March 12, 2012

PR Disaster Averted: 7 Cases of Good Crisis Management

PR agency pundits and brand watchers love to create “best and worst” lists around marketing and communications developments. The emphasis usually falls on the “worsts” – like the most badly handled crisis situations, mangled cover-ups, or PR stunts that backfired. It’s easy to criticize, but what about giving credit for crises averted or PR battles […]

Crenshaw Communications, PR Fish Bowl, public relations • March 9, 2012

Springing Forward And Coping!

Early Sunday morning, we will move our clocks forward one hour. As I do this, I will think about how this lost hour of sleep is going to affect me and my Monday! By then, I will feel exhausted. I’m yawning just typing this. But this year, in order to avoid any sleepless drama I’m […]

News • March 7, 2012

George Drucker Joins Crenshaw Communications; Will Manage New West Coast Office

George Drucker has joined Crenshaw Communications to manage our West Coast office located in Los Angeles. Drucker is an agency veteran; he comes to CC after 11 years in business development at RF Binder. Prior to that he was West Coast Director for Edelman. George lives in L.A. with his wife Trish.

advertising, branding, communications, Crenshaw Communications, ImPRessions, public relations, reputation • March 7, 2012

What’s In A (Brand) Nickname?

Al Ries’ recent column in AdAge, “When It Comes To Names, Corporations Just Aren’t People” got me thinking about the PR of brand nicknames. Corporations may not be people, but their brands can get pretty darn close. That’s why “pet” names for products and companies can be powerful, from the classic shorthanders like Coke and […]

Crenshaw Communications, PR Fish Bowl, public relations • March 6, 2012

Fabulous DIY #PR Infographics!

Today’s information has got to be compelling in content and presentation to get media attention. The more compelling, the longer shelf life it will have in our ever-changing, updating, posting media landscape! One way to ensure that your stuff is buzzworthy is by creating an Infographic – a graphic and visual representation of information, data […]

Crenshaw Communications, PR Fish Bowl • March 2, 2012

When A Piece Of Your Childhood Dies

For some, it was seeing the last Harry Potter movie. For some it was John Lennon’s passing. For me, the death of Monkees’ lead singer Davy Jones, hits right in my childhood sweet spot. This phrase, “when a piece of your childhood dies” is very bittersweet. On the one hand, it invokes thoughts of lost […]

communications, Crenshaw Communications, ImPRessions, public relations • February 29, 2012

PR Lessons From The 2012 Campaign

Since the primaries began, I’ve been thinking about the PR strategies we’ve witnessed so far during this election season. On the surface, campaign PR doesn’t offer many similarities to corporate and brand communications. After all, it tends to be more localized, more combative, and, recently, shockingly negative. Yet, campaign 2012, as well as the ones […]

Crenshaw Communications, PR Fish Bowl, public relations • February 28, 2012

Savvy PR Spokesperson Selection

In PR we are often called upon to help a client find a third-party expert to get its message to the masses. It is the agency’s task to define the spokesperson role, vet candidates and negotiate terms of an agreement. We like to follow 3 “golden rules” of savvy spokesperson selection to ensure success. Fit […]