
They’d Like to Thank the Academy – Oscar PR Hijacks!
Leveraging the Academy Awards to steal thunder for some Hollywood project or another is a longstanding PR tradition. It’s playing out now as Sacha Baron Cohen, master of on-camera disguise (and, some would say, disgust!) has been banned from attending as his latest character, “The Dictator.” The Academy feels he might “violate the sanctity” of […]
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7 (More) Myths About PR And Publicity
Describing exactly what PR is and what public relations people do has always been a challenge, even to those of us who work in it. Just ask the Public Relations Society of America, which is concluding a lengthy search for the perfect “modern definition” of what we do. Like many professions, it’s changed, grown, and […]
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Unwinding For The Long Weekend
If you are planning to rest and de-stress over this long weekend, why not make it a goal to catch up on all the good entertainment you might have missed working long hours at a busy job like public relations! Here is our list of media musts to savor and enjoy over the next three […]
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Goldman Sachs CEO Embraces Marriage Equality: A Good PR Move?
The Human Rights Campaign’s push for marriage equality follows the PR-savvy methods of similar campaigns, like the It Gets Better project. Boldfaced names from politics, sports, and entertainment star in video testimonials to express support for the right to marry, regardless of gender. The latest videos feature Anna Wintour, the Reverend Al Sharpton, and Lloyd Blankfein. […]
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TGIF: @#$% That Clients Say
This week New York Magazine reported on the “most- and least-critically acclaimed “@#$% People Say” videos on YouTube. Apparently, the category for things that “girls” say has the highest number of “likes.” Well, if you’re in the PR industry, I think you might find some of the choice comments made by your clients would earn […]
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How To Recharge Your (Client) Relationship
If agency searches are a lot like dating, then long-term client relationships can be a little like marriage. The best are based on mutual trust and transparency, with some occasional renegotiation along the way. But what if the relationship has gotten a little… humdrum? Worse, you’re taking each other for granted (which may be fine […]
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Can Komen Recover From Its PR Disaster?
Susan G. Komen For the Cure, the force behind the ubiquitous pink breast-cancer ribbon, had a lot of people seeing red this week. After withering social criticism and fierce pressure from influentials, Komen reversed its controversial decision to defund Planned Parenthood. But a formidable symbol of grassroots activism built over 30 years has taken a […]
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What The NFL Can Teach PR Pros
The Super Bowl is this Sunday, and football is on everyone’s mind. Whether you’re a Patriots fan, Giants fan, or don’t even know what a field goal is, chances are you‘ll be watching this weekend. Sports can teach us a lot about life in the PR world. Here are just a few of the reasons […]
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Who’s Winning the Super Bowl 2012 PR Game?
The run-up to Super Bowl XLVI has definitely begun. And every year the pre-game show ( the ad-fest that leads up to Sunday) seems to get longer. Now, the Super Bowl has never been known for cutting-edge advertising creative. The challenge is to go big, go broad, and generate chatter. And it’s the early buzz […]
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