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Crenshaw Communications, PR Fish Bowl, public relations • December 9, 2011
12 Days Of Christmas For The PR-Minded)
Fellow PR practitioners, clients, media, here are the famous gifts from the “12 Days of Christmas” song. If you actually received them, what creative things would you do with them? Twelve drummers drumming: Since being ousted from Zuccotti Park, they could use some positive PR – how about tracking down some Occupiers and resurrecting the […]
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Crenshaw Communications, ImPRessions, public relations • December 6, 2011
o.b.’s Apology PR Campaign Is Pitch-Perfect
Maybe it should have known better than to tangle with women at, well, a certain time of the month. After J&J began to discontinue its o.b. Ultra line of tampons, its loyal users felt betrayed. The brand was smacked with infuriated customer comments, “girlcott” threats, an online petition and general user crankiness. But instead of defensiveness, […]
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creativity, PR Fish Bowl • December 6, 2011
Tuesday Tips: Make The Most Of PR Mailers
December is here, and tis the season of giving! But in PR, we like to “gift” media all year-long. Not your typical gift, but what we call “creative deliveries.” In short, your clients’ offerings artfully packaged to get maximum media attention. Yes, a pitch letter and a phone call will often be enough, but why […]
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PR Fish Bowl, public relations • December 2, 2011
Merry PR Mad Libs
The Global Language Monitor has released its list of Top Words of 2011. In the spirit of the holiday season, and with apologies to Mad Libs, we have created a press release template where you can use all ten words. Please enjoy it and feel free to adapt for any of your clients. Think of […]
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communications, Crenshaw Communications, ImPRessions, public relations, social media • November 29, 2011
The Governor, The Teenager And Twitter: A PR Lesson
The awesome power of social media may be matched only by the withering force of teenage scorn. I was startled by the social blowback resulting from Kansas Governor Sam Brownback’s public feud with a local high school student. It started last week when Emma Sullivan and her class attended a youth event in Topeka where […]
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PR Fish Bowl, public relations • November 29, 2011
PR Holidays To Hijack
Yesterday, we celebrated Cyber Monday, a day that was brought to us by Shop.org in 2005 after coining the phrase to recognize this day as the biggest online shopping day. It’s not a “real” holiday but it is treated like one, and turned into PR gold every year. There are many examples of wonderful and wacky […]
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communications, Crenshaw Communications, ImPRessions, public relations • November 23, 2011
Redefining Public Relations: Does It Matter?
Years ago, a colleague who’d spent 20+ years at PR agencies joined a large marketing services firm. He told me he’d cracked the code to winning new business, significantly increasing his batting average in selling programs to existing ad and marketing clients. The secret? Never calling it “public relations.” Instead, he would say “promotion,” or refer to “adding […]
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Crenshaw Communications, PR Fish Bowl, public relations • November 22, 2011
Top Ten Gifts PR Pros Are Thankful For
10. TweetReach, Compete, TV Eyes: services which have our admiration 9. Mommy bloggers: who “get” our pitches and understand collaboration 8. Never again hearing a client ask “When will Oprah have me as a guest?” 7. Gayle King on the Early Show where there just might be hope for that request 6. The enduring power […]
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PR Fish Bowl • November 18, 2011
A November To Remember
In addition to the traditional Thanksgiving bounty of food and family, this month has offered its share of embarrassing political viral videos. This cornucopia of candidate catastrophes demonstrates how powerful and influential social media has become. Online social sharing is now as common, if not more, than reading the newspaper, and celebrating the successful is not […]
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