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communications, Crenshaw Communications, crisis management, ImPRessions, public relations • November 2, 2011
Herman Cain’s PR Problem
Until recently, Herman Cain had shown himself to be a pretty savvy communicator. The plainspoken ex-pizza prez showed he understands the value of a simple idea, well packaged and often repeated, with his “9-9-9” tax proposal. (No one understood it, he couldn’t really explain it, but everyone knew about it. Can you say that about […]
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creativity • November 1, 2011
The Presume
It’s no secret that you need to stand out these days when applying for a job. Killer qualifications are often not enough to get your foot in the door. Enter the presume. The presume brings your resume to life using your own voice, visuals and graphics to highlight your educational and employment experience in a […]
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communications, Crenshaw Communications, ImPRessions, public relations, social media • October 28, 2011
Robert Gibbs On PR, Politics, And Social Media
“Whether or not someone is camped in a park literally, there will always be someone camped in a park, figuratively.” Nice, tweetable quote from former White House Press Secretary Robert Gibbs. Gibbs spoke yesterday at the Council of PR Firms Critical Issues Forum about the power of social media to mobilize change. As a veteran of policy […]
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PR Fish Bowl, public relations • October 28, 2011
PR Horror Stories
In public relations, horror stories usually mean something has happened out of our control with a difficult or “no-win” solution. But often the most terrible tales leave something to be learned. In honor of Halloween here are some hair-raising stories from an array of PR pros. Where is everyone? – The PR team for an […]
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PR Fish Bowl, public relations • October 25, 2011
When To Kill A Live Interview
This weekend, New York Jets star Darrelle Revis was instructed to hang up during a live radio interview by a member of the team’s PR staff after the conversation started to get testy. It seemed that the host was baiting Revis into saying something he’d regret (which could have hurt the image and selling power […]
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communications, Crenshaw Communications, ImPRessions, public relations, reputation • October 21, 2011
How To Turn Bad Publicity Into Good PR
There are those who think any PR is good PR, but let’s face it, sometimes it’s just plain bad. Faced with withering reviews for its plan to separate its DVD and streaming businesses into two distinct units, Netflix has canceled Qwikster. This latest plot twist is a bit reminiscent of Gap’s unveiling of that infamous new […]
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measurement, PR Fish Bowl • October 21, 2011
Did You Get The Memo?
In a fast-paced industry like public relations, long emails and flowery prose don’t cut it. Clients and colleagues appreciate memos that are quick and to the point because no one has time to filter through lengthy missives to understand what you need or what the next steps are. “Getting the memo” – and writing your […]
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PR Fish Bowl • October 18, 2011
Keys To Successful Media Events
I’m fortunate enough to work with great clients who understand the importance of creating tasteful , “mediable” events. Every quarter my team and I work very hard to put together something special for Verizon Wireless in order to showcase the latest and greatest devices on the market and we always learn something new. Below are my top […]
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advertising, branding, Crenshaw Communications, ImPRessions • October 18, 2011
When A New Name Is Bad PR: A Rebranding Gone Sour
A new name often brings a reputation lift – suggesting renewed relevance or sweetening an unpalatable handle. Which would you rather eat – Patagonian Tooth Fish or Chilean Sea Bass? But beware the rebranding for reputation reasons. It can make news, but not always in a good way. Right now, a bitter battle’s brewing over the […]
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