Our Insights

media relations, PR Fish Bowl, public relations • September 20, 2011

The Seven Deadly PR Pitching Sins

Top PR agencies know what to do, and what not to do, when pitching media. Yet, it’s easy to cut corners under time pressure. Here’s a quick list of the “Seven Deadly Pitching Sins” for PR professionals. Feel free to add your own. 1. Being boring. A boring or irrelevant pitch will be deleted faster […]

communications, Crenshaw Communications, ImPRessions, public relations • September 16, 2011

Fake News Site Highlights Fine Ethical Line For PR

September is PR Ethics Month. That’s ironic, because a water utility’s ‘innovative’ PR tactics have sparked an outpouring over industry ethics while highlighting the thin line between legitimate news and faux content. It all started when the Central Basin Municipal Water District in Southern California was outed by the Los Angeles Times for its creation […]

Crenshaw Communications, PR Fish Bowl, time management • September 16, 2011

I Don’t Know How She Does It — Secrets Of The Very Busy

A busy working mother promises her grade-schooler a homemade delicacy for the school bake sale. Having been shamed by the “stay-at-home” moms, she is crushed when she can’t follow through on her promise and instead purchases a pie which she artfully “distresses” and, voila – her secret is safe and her daughter delighted. This is […]

communications, Crenshaw Communications, ImPRessions, public relations, social media • September 14, 2011

8 Ways To Make Your PR Program More Social

Social media is like a “secret sauce” for marketing communications. It isn’t always strong enough on its own, but it adds flavor and power to a traditional program. The key is integration. Here are some simple steps for “socializing” a PR campaign, even if it’s a DIY (do it yourself) variety. Set clear goals. Many […]

Crenshaw Communications, public relations • September 13, 2011

PR Secrets Of A Successful Blogger Event

Bloggers are powerful. One post, one tweet, from an influential blogger, and it can have a cascade effect. (Check out this recent NYT article about a blogger event gone wrong if you don’t believe me.) Smart clients appreciate the power of the blog, and in many cases, moms – or parenting bloggers, as we like […]

Crenshaw Communications, PR Fish Bowl, public relations • September 9, 2011

5 Tips For Monica Lewinsky In Opening A PR Firm

PR Daily reports that Monica Lewinsky, Bill Clinton’s infamous intern, has endured 17 years of struggle since the scandal and has now decided to open her own public relations firm. This is sad on so many levels. Because saying one is “in PR” has a certain non-specific glamour to it, the field has often been […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • September 6, 2011

Tips For Better Brainstorming

I read once that the main reason some creative PR brainstorms yield little in the way of usable ideas comes down to performance anxiety. The so-called expert went on about discarding the practice altogether and basically asking team members to “phone something in.” I think we can do better! There is often something magical about one […]

Crenshaw Communications, ImPRessions, public relations • September 6, 2011

Ten Years On…A Look Back At 9/11

There’s an awful lot of “ten years later” coverage of 9/11 on our screens these days. It’s a little unnerving to be reminded of the ten-year anniversary of anything at all, let alone that of something dreadful. Ten years married, ten years graduated, ten years old. Ten years on. Here’s what I learned from 9/11: […]

PR Fish Bowl, public relations • September 2, 2011

12 Signs It’s September At A PR Firm

1. Clients who haven’t pulled the trigger on anything now want it yesterday. 2. Media can longer pretend they’re on summer vacation. 3. Staff start to hint around about “Autumn Friday” early closings. 4. You suddenly panic about holiday programs. 5. All your pitches seem to contain sports metaphors. 6. You crave new notebooks and pens for meetings. […]