Our Insights

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celebrity, communications, Crenshaw Communications, marketing, social media • March 16, 2010

Genius PR Move Of The Year – Conan on Twitter

Before late February, the closest Conan O’Brien came to social media was making lame jokes about tweeting celebrities on his show. So, when his updates came over my Twitter stream, I thought it was a clever way to stay relevant for a guy who’s barred from going on television for six more months. @ConanOBrien‘s bio seemed to […]

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communications, Crenshaw Communications, crisis management, public relations, reputation • March 11, 2010

Goldman Sachs And The Cost of Bad PR

What’s a reputation worth? For most businesses, there’s an obvious cost to negative publicity. Sure, a few are still stuck in the “any PR is good PR” camp.  And then there are those for whom public perception simply doesn’t matter.  A year ago, I would have put Goldman Sachs in that category. With a track record of breathtaking […]

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advertising, branding, celebrity, communications, Crenshaw Communications, crisis management, marketing, public relations, reputation, social media • March 5, 2010

The Future of Celebrity Endorsement, Post-Tiger

Last night I had the pleasure of speaking at a symposium sponsored by The Cardozo Arts and Entertainment Law Journal. The topic was “The Tiger Woods Effect” on celebrity endorsement, contract negotiation, morals clauses, and a host of other legal, marketing and PR issues. Here’s my take on the discussion, from a strictly brand marketing perspective. Brands […]

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News • March 3, 2010

Crenshaw Communications Named PR Agency Of Record For Verizon Wireless

Big news! We’ve been named agency of record by Verizon Wireless for the New York metropolitan region. Crenshaw was selected from among 30 agencies participating in a competitive review. Our team will run media relations, multicultural outreach, social media and corporate communications for the region, supporting new product launches, retail events, and Hopeline, Verizon’s smartphone […]

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communications, Crenshaw Communications, public relations, reputation • March 1, 2010

When Not To Hire A PR Firm

Like Tolstoy’s observation about unhappy families, relationships between clients and their PR agencies go bad for different reasons. That’s why I can’t respond directly to a piece in today’s Huffington Post that questions the relevance of PR firms today. Grant Cardone’s “Do PR Firms Make Sense Anymore?” recounts his failed and apparently fruitless relationships with three […]

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communications, Crenshaw Communications, marketing, public relations, reputation, social media • February 25, 2010

What We Can Learn From "Undercover Boss"

When I was 23 years old I worked for a PR entrepreneur who insisted we accompany the sales reps of a large client company on their customer calls at retail. He said it was the only way to learn how the company’s products got to market and to gain a real-world perspective on our PR planning. […]

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communications, Crenshaw Communications, crisis management, public relations, reputation • February 21, 2010

Why PR Advice Is The Last Thing Tiger Woods Needs

The Tiger Woods soap opera isn’t just a gift to the tabloid press. It’s been a championship season for PR and crisis management advice. Even before the latest statement hit the Web, communications experts were scrambling to rehash the criticisms of last November and offer another round of self-serving counsel about what Woods should do to get his reputation out […]

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communications, Crenshaw Communications, public relations, reputation, social media • February 17, 2010

Smith vs. Southwest: Who Wins The PR Skirmish?

It’s tough to build a good reputation as an airline these days. As musician Dave Carroll reminded us, you don’t even need to be 100% right to gain the upper hand to take on the guys who fly. Mostly, you need to be creative and funny, because airlines carry a lot of baggage when it comes […]

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communications, Crenshaw Communications, public relations • February 10, 2010

Will Journalists Make PR Better?

A few weeks into the great economic meltdown of 2008, I visited a friend and former client, an ex-journalist who had left the corporate world years earlier to establish a successful PR firm. My friend told me he was besieged with calls from laid-off journalists wanting tips on setting up a PR practice. “They want advice, yet they seem to […]

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