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communications, Crenshaw Communications, crisis management, marketing, public relations, reputation, social media, technology • January 2, 2010
Ten Trends Affecting PR Professionals In 2010
Despite their overabundance this time of year, I’m a fan of lists. They impose structure and order on what is actually messy, imperfect, and disorderly. But, because I missed the 2009 list window I’ve taken a crack at identifying the major trends affecting our business and what they’ll mean in 2010 and beyond. 1. Social […]
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advertising, Crenshaw Communications, marketing, public relations, technology • December 28, 2009
Will E-Books Save Publishing?
While scanning the post-holiday news this weekend, I was gripped by what might be the biggest retail story of the season. Amazon, in a PR release, reported a first. On Christmas day, it sold more e-books than regular print titles. Holy page-turner. This latest chapter took me by surprise. Just this summer, Amazon-watchers and tech pundits were […]
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advertising, communications, creativity, Crenshaw Communications, marketing, public relations, social media • December 23, 2009
Pepsi Super Bowl Snub Scores PR Points, Changes Marketing Game
In recent years, the Super Bowl has become as much a brand PR vehicle as an advertising showcase. Companies can score big by announcing their participation in the adfest, and if they hit, their commercial will be replayed and discussed by pundits like Barbara Lippert and Donnie Deutsch throughout the post–game news cycle. That’s why it’s ironic that Pepsi’s recent announcement […]
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branding, communications, Crenshaw Communications, marketing, public relations, social media • December 21, 2009
Domino’s Serves Up A New PR Recipe
Call it a mid-life crisis. On the eve of its 50th birthday, Domino’s is throwing its pizza recipe – and its business – up in the air. The company recently announced it has changed “everything” about its products, from crust to sauce. To top things off, it’s invited influential bloggers, some of whom have criticized its product – […]
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public relations, social media, technology • December 16, 2009
Facebook Privacy Fix Is A Very Public Problem
As the mother of social networks, Facebook has struggled with privacy issues. It hasn’t gotten credit for many of the tools it offers, possibly because many users don’t understand them. So, the bar was raised a while back when CEO Mark Zuckerberg promised “a simpler model for privacy control.” What happened instead was a very […]
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celebrity, Crenshaw Communications, public relations • December 14, 2009
The Tabloid Carnival: Celebrities As Entertainment
One of the more troubling aspects of the Tiger Woods scandal is what a political consultant famously referred to as “bimbo eruptions.” That devastating (and devastatingly accurate) description of then-president Bill Clinton’s extramarital history, and his PR problems, feels pretty familiar right now. Especially as more women come out of the woodwork to grab their tawdry piece […]
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advertising, celebrity, communications, Crenshaw Communications, crisis management, marketing, public relations, reputation • December 11, 2009
Will Tiger Woods Sink Celebrity Endorsement?
The seemingly endless Tiger Woods scandal, and the well-worn implications for PR and crisis management, have me thinking instead about another aspect of our business – the celebrity endorsement. In this case, the negative fallout is so dramatic – and so unanticipated – that I have to wonder. Could brands become wary of getting into […]
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communications, Crenshaw Communications, public relations, reputation • December 9, 2009
Why Climategate’s An Epic PR Fail
Call it a perfect storm… of scandal. As world leaders have gathered in Copenhagen to discuss global climate issues, the ill winds of “Climategate” are still blowing. Since hundreds of private emails between some of the world’s leading climate scientists were hacked and leaked online, skeptics have cried foul. Sarah Palin’s opinion piece in today’s Washington […]
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advertising, Crenshaw Communications • December 7, 2009
A Dimmer Picture For Broadcast TV
I’m a TV fan, and I’m not ashamed. In fact, my first thought when I heard about the NBC-Comcast deal was of Jack Donaghy. You know, the growly-voiced Vice President of East Coast Television and Microwave Oven Programming for GE on NBC’s “30 Rock.” I’ve always given GE props for letting Tina Fey and the rest […]
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