Our Insights

Facing Up To The Competition

As the world knows, Facebook is planning to unveil another redesign this week. We were able to preview what users will see on their home pages at our offices last week, courtesy of Facebook, and of course we plugged into the live blogging of its news briefing.  Though the early reviews are mixed, to us […]

Skittles Social Makeover Or Trouble In Candyland

What’s up with candy this week?  I was planning to cover the Snickers “Snacklish” outdoor advertising campaign, but two things changed that.  First, it was more difficult than I thought to blog in the Snacklish dialect, and then….Skittles happened. You’ve got to hand it to the folks at Mars.  For at least 48 hours, everyone was […]

Crenshaw Communications Tapped For “Be Berlin” Campaign

Our team is very excited to support the launch of a new PR and media relations campaign to spotlight Berlin as a timely destination of choice. “be Berlin” is sponsored by Berlin Partner, the Berlin marketing and tourism organization, and coincides with the 20th anniversary of the fall of the Berlin Wall. The campaign is […]

Newspaper 2.0?

Friday’s report that Hearst will launch a wireless e-reader for magazines and newspapers, similar to Amazon’s Kindle, is deeply encouraging news for those of us who hope that reports of the death of traditional media are exaggerated. It’s a risky venture, to be sure; hardware is a completely different business from content, and not all […]

Truth and Consequences

Transparency and honesty are good things, right?  They build trust, and trust engenders loyalty.  But, here’s a dilemma.  What happens when telling the truth makes the situation worse? Case in point:  President Obama cautions that a full economic recovery could take years, and the market shudders.  Senator Dodd refers to bank nationalization, which most experts believe […]

Frugal Is The New Black

Last night I had dinner with an old friend who does stock market analysis, and our conversation around the economy was pretty much “an orgy of pessimism,”  in the words of Philippe Daumann. But, enough about that. The more interesting part of the discussion was about “the new frugal.”  My friend feels that no marketers have yet managed to align […]

Random Thoughts In Defense of “25 Things”

Given the backlash, it’s hard to admit that I can’t get enough of “25 Random Things About Me,” the annoying, addictive chain-letter-cum-confessional that got started on Facebook and now is taking over the world. Yes, it typifies what many don’t like about Facebook and Twitter — the over-sharing, time-sucking, sometimes self-indulgent posts, games, applications and invitations […]

Former Stanton Crenshaw President and Staff Announce Crenshaw Communications

A New Chapter

Today marks our official rebranding as Crenshaw Communications, and we couldn’t be prouder or more energized. Though we’ve all been working together at Stanton Crenshaw, our old firm, for many years, it’s exhilarating to launch a new brand and website. I’ve had my own PR business, in a partnership, for over a dozen years, so […]