Crenshaw Communications

Crenshaw Communications, PR Fish Bowl • October 11, 2023

Newsjacking: How Brands Can Use Current Events To Make News

Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. Given the ever-evolving digital landscape, keeping up with current events is not just important, but imperative for businesses that want to stay relevant and […]

Crenshaw Communications, PR Fish Bowl, public relations • October 4, 2023

Riding The Mobile Wave: What’s In It For PR?

In the public relations world, keeping up with trends is the name of the game. One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying […]

Crenshaw Communications, PR Fish Bowl • August 31, 2023

3 Themes To Watch For During SaaStr Annual 2023

For PR and communications professionals, staying on top of industry trends is vital. And, for those operating in high-growth sectors like SaaS, industry events are not just networking opportunities. They’re a goldmine of insights. SaaStr Annual 2023, which bills itself as “the world’s #1 cloud gathering,” will kick off next week, so we spent some […]

Crenshaw Communications, ImPRessions, public relations • August 23, 2023

How To Tap The PR Power Of Employer Branding

As a PR firm focused on high-growth technology companies, we always ask prospective clients about their goals. Most say they want to build visibility to attract more customers, or to gain a competitive advantage in their sector. Lately, however, they prioritize another goal that’s at least as important as adding partners or even customers — […]

Crenshaw Communications, ImPRessions, Uncategorized • July 24, 2023

Winging It: Twitter Rebrands To “X” And No One Knows Why

Let’s get one thing out of the way. I never particularly liked the name “Twitter” and I hated to say someone “tweeted.” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” But that’s just because there are so many other […]

Crenshaw Communications, PR Fish Bowl, public relations • July 18, 2023

5 Essentials For PR Campaigns Tied To Holidays

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. However, in the rush to capitalize on the news value of holidays – from Halloween to Veteran’s Day and Christmas – it’s easy to make mistakes. By recognizing potential pitfalls and using a strategic approach, […]

Crenshaw Communications, PR Fish Bowl • June 28, 2023

PR Strategies For Disruptive Technologies

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. But these paradigm-shifting innovations often face skepticism, misunderstanding, and controversy. Why? Their very nature is transformative, and that can be unsettling. Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. Disruptive tech and the role […]

Crenshaw Communications, PR Fish Bowl • June 20, 2023

Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Amid the celebrations, one phrase echoes along the beaches and luxury yachts — “Adtech is taking over Cannes Lions.” Okay, so maybe people aren’t shouting about tools and software for advertisers. […]

Crenshaw Communications, PR Fish Bowl • June 15, 2023

How Earned Media Coverage Builds Brand Reputation

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic media relations resulting in earned media coverage. By effectively engaging with the media, businesses can amplify and add substance to their brand narrative, while building the kind of […]