3 Themes To Watch For During SaaStr Annual 2023
For PR and communications professionals, staying on top of industry trends is vital. And, for those operating in high-growth sectors like SaaS, industry events are not just networking opportunities. They’re a goldmine of insights. SaaStr Annual 2023, which bills itself as “the world’s #1 cloud gathering,” will kick off next week, so we spent some […]
Read MoreHow To Tap The PR Power Of Employer Branding
As a PR firm focused on high-growth technology companies, we always ask prospective clients about their goals. Most say they want to build visibility to attract more customers, or to gain a competitive advantage in their sector. Lately, however, they prioritize another goal that’s at least as important as adding partners or even customers — […]
Read MoreWinging It: Twitter Rebrands To “X” And No One Knows Why
Let’s get one thing out of the way. I never particularly liked the name “Twitter” and I hated to say someone “tweeted.” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” But that’s just because there are so many other […]
Read More5 Essentials For PR Campaigns Tied To Holidays
Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. However, in the rush to capitalize on the news value of holidays – from Halloween to Veteran’s Day and Christmas – it’s easy to make mistakes. By recognizing potential pitfalls and using a strategic approach, […]
Read MorePR Strategies For Disruptive Technologies
Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. But these paradigm-shifting innovations often face skepticism, misunderstanding, and controversy. Why? Their very nature is transformative, and that can be unsettling. Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. Disruptive tech and the role […]
Read MoreCannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet
As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Amid the celebrations, one phrase echoes along the beaches and luxury yachts — “Adtech is taking over Cannes Lions.” Okay, so maybe people aren’t shouting about tools and software for advertisers. […]
Read MoreHow Earned Media Coverage Builds Brand Reputation
In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic media relations resulting in earned media coverage. By effectively engaging with the media, businesses can amplify and add substance to their brand narrative, while building the kind of […]
Read MoreWhen Press Is Bad, Should PR Take The Blame?
In a move that surprised no one, embattled CNN CEO Chris Licht stepped down yesterday. Media-watchers were taking bets on how long Licht could last after a “brutal” and deeply reported profile in The Atlantic. The piece highlighted his controversial year at the helm and was punctuated by the widely criticized decision to televise a […]
Read MoreWhat PR Teams Should Know About Substack
For B2B PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. One platform that has gained significant attention in recent years is Substack. Substack has had […]
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