Crenshaw Communications

Crenshaw Communications, ImPRessions • May 12, 2023

“Succession” And The Chief Communications Officer

We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. of Succession fame. Karolina doesn’t seem to have a significant other. Nor do we see evidence of a family or a life beyond the company. She’s a corporate PR archetype. Karolina is always putting […]

Crenshaw Communications, PR Fish Bowl • May 10, 2023

What ChatGPT Brings To Public Relations

While Artificial Intelligence (AI) is not new, generative AI tools, like ChatGPT, have captured the imagination of the world. The buzz around generative AI has been relentless – both for good and bad. Since its launch, ChatGPT surpassed 100 million monthly active users in less than two months. The public relations industry is among those […]

Crenshaw Communications, PR Fish Bowl • May 2, 2023

How PR Teams Can Use ChatGPT

As the age of Artificial Intelligence (AI) takes shape, many companies have mixed feelings about ChatGPT and the AI arms race. A recent Harris survey found that 40% of workers familiar with ChatGPT are concerned that the AI-powered chatbot will replace them. Yet the same study also found that 60% are optimistic that generative AI […]

Crenshaw Communications, PR Fish Bowl • April 18, 2023

What’s The Difference Between PR And Reputation Management?

The terms “public relations” and “reputation management” are sometimes used interchangeably. Yet, although they’re often intertwined, they are distinct. Gartner defines reputation management as “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” And public relations can be described as “the professional maintenance of a favorable public image.” Public […]

Crenshaw Communications, PR Fish Bowl • April 13, 2023

How PR Can Solve Its Diversity Problem

Public relations is about building relationships between an organization and its audience. Its success hinges on a genuine understanding of diverse communities and cultures. However, the PR business is still grappling with a lack of diversity in its workforce. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected […]

Crenshaw Communications, ImPRessions • April 10, 2023

Why Product Boycotts Work (Or Not)

As anyone in PR knows, we’re living in a boycott culture. Over Easter weekend Texas congressman Dan Crenshaw (no relation) hopped on the boycott du jour with a video pledging to “throw out every single Bud Light we’ve got.” The punch line comes when Rep. Crenshaw angrily opens his fridge to reveal — no Bud […]

Crenshaw Communications, PR Fish Bowl • April 4, 2023

4 Ways Technology Boosts The Retail Experience (And Retail PR)

Our work in tech PR for retail and ecommerce gives us an interesting vantage point on the retail customer experience, especially given its enormous changes of late. In fact, tech innovations have disrupted retail as much as nearly any sector. Not only do the shifts affect our lives as consumers, but innovation is often very […]

Crenshaw Communications, PR Fish Bowl • March 22, 2023

Five Ways AI Is Transforming Ad Tech

It seems that you can’t go a day without seeing a news headline that references Artificial Intelligence. With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations, journalism, and everyday life. Artificial Intelligence (AI) has been transforming industries and businesses, and ad […]

Crenshaw Communications, ImPRessions • March 8, 2023

7 PR Tips For Announcing Bad News

In public relations, the goal is often to generate news that tells a positive story about a business or brand. But sometimes, good companies have to share bad news. The last six months have seen waves of layoffs and other staff reduction announcements at major tech corporations, despite record-low unemployment levels. What can smaller companies […]