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Crenshaw Communications, PR Fish Bowl • December 16, 2022
2023 PR Opportunities For Ad Tech Brands
As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. One of ours is ad tech. Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about […]
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Crenshaw Communications, ImPRessions, public relations • December 1, 2022
Press Release Quotes Don’t Have To Be Bad: A PR View
A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote. And for releases that do need them, they’re too often overlong, boring, or repetitive. “We’re […]
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Crenshaw Communications, PR Fish Bowl, public relations • November 28, 2022
From In-House To PR Agency: How To Manage The Shift
Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. Why? Because change is good, and because I believe that different work environments can help you advance as a professional. PR firm experience prepares you for anything My first PR internship was for a small PR agency in my hometown […]
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Crenshaw Communications, PR Fish Bowl, public relations • November 21, 2022
PR Tips For Nailing Your Next Business Presentation
Delivering a brilliant business presentation can be stressful, even for teams who are very accustomed to giving them – like those of us in PR. A high-stakes presentation offers lots of moving parts designed to meet the needs of its audience. It typically requires advance preparation, teamwork, and, ideally, collaboration with the target(s). Here are […]
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Crenshaw Communications, media relations, PR Fish Bowl • November 3, 2022
How To Personalize Your Media Pitch: PR Advice
The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. There’s no tougher audience than a journalist, especially in tech. If you think you get a lot of emails in a day, journalists get ten times more, at least. The challenge for […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 26, 2022
How To Run A Status Call Like A Boss: PR Tips
Regular “touch-base” calls are a PR agency staple. They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. Weekly or biweekly meetings are not just markers of progress, though. They’re also how we get face time with team members and clients, develop a mutual […]
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Crenshaw Communications, PR Fish Bowl • October 18, 2022
How To Get A Fast Start On Your PR Campaign
At a top PR agency, winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations • October 12, 2022
A Day in the Life Of A Tech PR Executive
8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, […]
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communications, Crenshaw Communications, PR Fish Bowl • October 10, 2022
How I Manage: ADHD In The Always-On World Of PR
You might think that Attention Deficit Hyperactivity Disorder (ADHD) can be an advantage for the typical tech PR person. After all, in the right stimulative environment, ADHD can contribute to drive, enthusiasm, and even passion for one’s job or career. Yet, like many things, it can be complicated. Through the transition into remote work I […]
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