Crenshaw Communications

Crenshaw Communications, ImPRessions • January 11, 2023

How PR Teams Can Use ChatGPT (Generated By ChatGPT)

The post below was not written by a human being. It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. You can be the judge of its accuracy, quality and style! ChatGPT, a language generation model developed by OpenAI, can […]

Crenshaw Communications, PR Fish Bowl, public relations • January 3, 2023

Showtime! How Working In PR Is Like Playing In A Band

Working at a top B2B tech PR firm rocks. But for me, that’s doubly true because I’ve been able to pursue music as a fun side hustle. In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. But there are surprising parallels. In […]

Crenshaw Communications, PR Fish Bowl • December 16, 2022

2023 PR Opportunities For Ad Tech Brands

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. One of ours is ad tech. Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about […]

Crenshaw Communications, ImPRessions, public relations • December 1, 2022

Press Release Quotes Don’t Have To Be Bad: A PR View

A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote. And for releases that do need them, they’re too often overlong, boring, or repetitive. “We’re […]

Crenshaw Communications, PR Fish Bowl, public relations • November 28, 2022

From In-House To PR Agency: How To Manage The Shift

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. Why? Because change is good, and because I believe that different work environments can help you advance as a professional. PR firm experience prepares you for anything My first PR internship was for a small PR agency in my hometown […]

Crenshaw Communications, PR Fish Bowl, public relations • November 21, 2022

PR Tips For Nailing Your Next Business Presentation

Delivering a brilliant business presentation can be stressful, even for teams who are very accustomed to giving them – like those of us in PR. A high-stakes presentation offers lots of moving parts designed to meet the needs of its audience. It typically requires advance preparation, teamwork, and, ideally, collaboration with the target(s). Here are […]

Crenshaw Communications, media relations, PR Fish Bowl • November 3, 2022

How To Personalize Your Media Pitch: PR Advice

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. There’s no tougher audience than a journalist, especially in tech. If you think you get a lot of emails in a day, journalists get ten times more, at least. The challenge for […]

Crenshaw Communications, PR Fish Bowl, public relations • October 26, 2022

How To Run A Status Call Like A Boss: PR Tips

Regular “touch-base” calls are a PR agency staple. They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. Weekly or biweekly meetings are not just markers of progress, though. They’re also how we get face time with team members and clients, develop a mutual […]

Crenshaw Communications, PR Fish Bowl • October 18, 2022

How To Get A Fast Start On Your PR Campaign

At a top PR agency, winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick […]