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Crenshaw Communications, ImPRessions • September 9, 2020
How The Right PR Makes Better Business Deals
Although some call it “free advertising,” public relations isn’t free. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off. The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. A successful PR campaign can also support or accelerate a liquidity […]
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communications, Crenshaw Communications, News, public relations • September 1, 2020
Crenshaw Nominated For 2020 PRSA-NY Big Apple Awards
The Crenshaw team is delighted to be nominated for a 2020 PRSA Big Apple award. The Big Apples are the gold standard of excellence for PR practitioners in the New York metro area and celebrate the best work of PR agencies, companies, governmental bodies, and not-for-profit organizations during the prior year. This year, we have […]
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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • August 31, 2020
5 Ways to Build Better Journalist Relationships
For PR people, few things are more important than media relationships. Ties with journalists don’t guarantee results, but they’re an important entree to getting out the stories we tell for clients. Good relations with reporters and producers usually means your pitch will get a hearing at the very least. Often it means you’ll get valuable […]
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communications, Crenshaw Communications, News, public relations • August 26, 2020
Crenshaw Announces Two Promotions
As summer comes to a close, we are proud to announce two promotions at Crenshaw Communications. After nearly 2.5 years at Crenshaw, Katharine Riggs has been promoted from Account Executive to Senior Account Executive. Katharine established herself as a first-rate media guru on accounts like MediaRadar and Fractal Analytics. She works hard to support our […]
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Crenshaw Communications, media relations, PR Fish Bowl, public relations • August 20, 2020
How To Get Media Coverage When You Have No News
When big things are happening at your organization, it makes the PR roadmap fairly clear. But what if you have no news? What happens when your big story from last quarter has run its course? Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your […]
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Crenshaw Communications, PR Fish Bowl, public relations • August 13, 2020
How To Manage A PR Team: 5 Tips
As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. We pride ourselves on working independently and staying ahead of our clients, many of whom are high-growth tech businesses. Yet our success depends on collaboration. The same is true of almost any PR agency or team. With […]
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Crenshaw Communications, News • August 13, 2020
Access Bio Live on Bloomberg TV
Even several months into the COVID-19 pandemic, testing is needed now more than ever. Our client was recently granted EUA (emergency use authorization) from the FDA for its COVID-19 PCR and lateral-flow antibody tests. Reeve Benaron spoke with Bloomberg’s Emily Chan about plans for distribution and the importance of testing with precision and accuracy. Check […]
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Crenshaw Communications, ImPRessions, public relations, reputation • August 10, 2020
Is The McDonald’s Lawsuit Smart PR?
Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. The complaint even claims “nude, partially nude, or sexually explicit” photos as evidence. Yikes. The Easterbrook story is notable, and not just for obvious reasons. As […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations, time management • August 10, 2020
B2B PR Tips For Embargo Pitching In A Crazy News Cycle
PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data, or a leadership change to announce. As PR advisors we want to maximize its news value. Earned media isn’t always simple That’s where […]
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