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communications, Crenshaw Communications, PR Fish Bowl, public relations • July 6, 2020
How To Craft A Winning Award Submission
Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product. Yet crafting a winning entry for a […]
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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • July 1, 2020
How To Write A Pitch That Will Actually Be Read
As most PR people know, reporters don’t read every story pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers get 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. A public relations team’s challenge is to create a winning […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations • June 23, 2020
PR Tips And Tricks For Landing Bylined Content
PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. And with a 24-hour news cycle, publications are always searching for fresh content. One staple from the B2B PR toolbox is contributed content. A piece of content like a guest post, bylined article, or op/ed is a useful […]
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communications, Crenshaw Communications, PR Fish Bowl, social media • June 22, 2020
Why B2B Brands Should Be Active on Social Media
As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of […]
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Crenshaw Communications, ImPRessions, reputation • June 12, 2020
Can Technology Companies Achieve Diversity?
In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. This time it’s bigger than press releases or PR-driven diversity pledges. Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly […]
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communications, Crenshaw Communications, News, leadership • June 11, 2020
Crenshaw Announces Staff Promotions
Since the beginning of 2020 we have recognized several stellar players with well-deserved promotions. Cliff Maroney has been promoted to Senior Account Supervisor. Cliff joined Crenshaw as an intern back in 2012 and today is a critical member of the team. He manages several B2B tech accounts, including Syncron and Smart Communications, and has established […]
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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 11, 2020
In PR, Press Releases Still Matter
If you’re working in public relations, or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. But in our business the role of the press release is up for debate. Journalists are finding less value […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations • June 10, 2020
PR Advice For Recent PR Grads
To the class of 2020, congratulations! This time has not been easy. You had to adjust to virtual classrooms when you expected to be enjoying the final semester in college on campus with friends. But the work and dedication you needed to finish your degree in a new and strange situation will help you in […]
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Crenshaw Communications, ImPRessions • June 3, 2020
At Crenshaw Communications, We Stand For Racial Justice
The past week has been painful, disturbing, and enlightening. It’s time to speak up. With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. We at Crenshaw Communications stand for social justice and […]
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