PR Fish Bowl

communications, Crenshaw Communications, PR Fish Bowl, time management • March 18, 2020

How to Be Productive When Working From Home

For many of us in public relations, the idea of working from home may sound like an ideal situation — until we realize its drawbacks. If you’re not used to the WFH life, it can be tougher than expected. Now that most organizations are asking employees to work from home due to the COVID-19/coronavirus pandemic, […]

Crenshaw Communications, PR Fish Bowl, public relations • March 11, 2020

6 Social Media Trends That Businesses Should Know

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social […]

Crenshaw Communications, PR Fish Bowl, public relations • March 3, 2020

How To Supercharge B2B PR With Newsjacking

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking Today’s news cycle is ultra-fast, […]

Crenshaw Communications, PR Fish Bowl, public relations • February 25, 2020

6 PR Lessons From Bloomberg’s Awful Debate Performance

One of the top news stories last week was the debut of billionaire and former New York City Mayor Michael Bloomberg in the ninth Democratic presidential debate. Following a $130 million ad blitz, it was Bloomberg’s first time qualifying for a debate since he announced his candidacy late last year. To say the rust was […]

Crenshaw Communications, PR Fish Bowl, technology • February 18, 2020

20 Cybersecurity Reporters To Follow On Twitter

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. For us, one of those is cybersecurity. With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. How can PR specialists stay […]

Crenshaw Communications, PR Fish Bowl, public relations • February 12, 2020

8 Tips For Pitching B2B Tech Stories

For top B2B PR firms, approaching reporters and tech influencers carries a great deal of responsibility. You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. There are some small measures that can maximize efforts to B2B technology media. Here […]

Crenshaw Communications, PR Fish Bowl, public relations • February 4, 2020

5 Cloud Technology Trends For 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. They also offer lots of opportunity for tech PR teams. But there’s an overlooked bit of B2B tech that’s quietly poised to shake things up: the cloud. From data management to document storage, the outlook is strong with a high […]

Crenshaw Communications, PR Fish Bowl, public relations • January 24, 2020

Book It! 8 PR Tips For Nailing TV Segments

As any good PR person knows, we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Cable news, in fact, is booming. And for many of us in PR, there’s nothing better than getting your client a nice, juicy segment on […]

Crenshaw Communications, PR Fish Bowl, public relations • January 22, 2020

5 Tips For Launching A PR Program In APAC

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Why? Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of […]