PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • August 13, 2020

How To Manage A PR Team: 5 Tips

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. We pride ourselves on working independently and staying ahead of our clients, many of whom are high-growth tech businesses. Yet our success depends on collaboration. The same is true of almost any PR agency or team. With […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, time management • August 10, 2020

B2B PR Tips For Embargo Pitching In A Crazy News Cycle

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data, or a leadership change to announce. As PR advisors we want to maximize its news value. Earned media isn’t always simple That’s where […]

communications, Crenshaw Communications, marketing, media relations, PR Fish Bowl, public relations • August 5, 2020

PR Tips On “Closing The Deal”

Business presentations are both exciting and stressful — whether you’re in PR, sales, marketing or a tech startup looking for funding. Intangible factors like personal chemistry, charisma, and energy are top factors. But especially in the COVID era, the packaging of the presentation itself is also critical. Before you speak in-person or virtually, prospective clients […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 30, 2020

You Know You Work In Tech PR When…

Tech PR offers constant opportunities for jumping on news and trends. And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage. But tech PR takes things to a different level because of its constant innovation and […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • July 22, 2020

PR Tips On How To Be A Rockstar Panelist

Executive visibility is a key component of any sound B2B PR program. It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. For up-and-coming […]

advertising, communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 20, 2020

PR Tips For Ad Tech Companies

Despite the consolidation that ad tech and the PR agencies that serve it have seen in recent years, the space remains extremely crowded. You can see this by taking a quick look at the evolution of the Lumascape; every year it grows. There are now thousands of companies that specialize in digital advertising, creating fierce […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 14, 2020

Tech Tools Every PR Professional Needs To Succeed

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. Below are a few tools every PR pro should master to maximize […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • July 10, 2020

10 Podcasts PR Pros Should Listen To

PR agencies must stay up to date on current events and industry news. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. While our main goal in PR is staying informed about various industries, from ad tech to zythology, we also need to […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • July 6, 2020

How To Craft A Winning Award Submission

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product. Yet crafting a winning entry for a […]