PR Fish Bowl

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • July 1, 2020

How To Write A Pitch That Will Actually Be Read

As most PR people know, reporters don’t read every story pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers get 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. A public relations team’s challenge is to create a winning […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • June 23, 2020

PR Tips And Tricks For Landing Bylined Content

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. And with a 24-hour news cycle, publications are always searching for fresh content. One staple from the B2B PR toolbox is contributed content. A piece of content like a guest post, bylined article, or op/ed is a useful […]

communications, Crenshaw Communications, PR Fish Bowl, social media • June 22, 2020

Why B2B Brands Should Be Active on Social Media

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 11, 2020

In PR, Press Releases Still Matter

If you’re working in public relations, or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. But in our business the role of the press release is up for debate. Journalists are finding less value […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • June 10, 2020

PR Advice For Recent PR Grads

To the class of 2020, congratulations! This time has not been easy. You had to adjust to virtual classrooms when you expected to be enjoying the final semester in college on campus with friends. But the work and dedication you needed to finish your degree in a new and strange situation will help you in […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • May 28, 2020

5 Tips For A Successful Media Relations Strategy

In a world of nonstop media, how can a public relations professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best approach to attract the attention of key technology journalists who want to cover the company […]

PR Fish Bowl, public relations, technology • May 26, 2020

Top Retail Podcasts PR Pros Should Know

For retail companies, podcasts have become increasingly popular over the past couple of years. Many have made their way into PR plans, and for good reason They’re a great way to showcase an executive or industry expert’s knowledge and expertise on the ins and outs of the retail industry at a challenging time. But with […]

communications, Crenshaw Communications, PR Fish Bowl, social media, technology, time management • May 20, 2020

A Guide To Top Apps For PR Pros

Public relations pros and others are always looking for ways to stay connected now that in-person interaction is paused. In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients. On average, mobile device users have about somewhere between 60 to 90 apps on a […]

Crenshaw Communications, PR Fish Bowl, public relations, social media • May 15, 2020

How Instagram Can Work For B2B PR

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. Instagram has more than one billion users, making it one of the most popular social media platforms. That’s right, more than a billion people […]