Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • February 12, 2020

8 Tips For Pitching B2B Tech Stories

For top B2B PR firms, approaching reporters and tech influencers carries a great deal of responsibility. You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. There are some small measures that can maximize efforts to B2B technology media. Here […]

Crenshaw Communications, ImPRessions • February 5, 2020

Crisis PR Lessons From The Iowa Caucus

As every politics fan knows, the Iowa caucuses mark the official start of voting in a given election year. Because of its first-in-the-nation status and a quaint, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. Newspapers camp out there, journalists embed with campaigns, […]

Crenshaw Communications, PR Fish Bowl, public relations • February 4, 2020

5 Cloud Technology Trends For 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. They also offer lots of opportunity for tech PR teams. But there’s an overlooked bit of B2B tech that’s quietly poised to shake things up: the cloud. From data management to document storage, the outlook is strong with a high […]

Crenshaw Communications, ImPRessions, public relations • January 28, 2020

10 Rules For Keeping (PR Agency) Clients

For a PR agency, what’s better than winning a new client? Keeping the ones you have. Naturally, any good PR firm wants to do both. But it costs a lot more to find a new client than to keep (and grow) current ones. Research by Bain & Company shows that boosting customer retention rates by […]

Crenshaw Communications, PR Fish Bowl, public relations • January 24, 2020

Book It! 8 PR Tips For Nailing TV Segments

As any good PR person knows, we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Cable news, in fact, is booming. And for many of us in PR, there’s nothing better than getting your client a nice, juicy segment on […]

Crenshaw Communications, PR Fish Bowl, public relations • January 22, 2020

5 Tips For Launching A PR Program In APAC

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Why? Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of […]

Crenshaw Communications, PR Fish Bowl, public relations • January 16, 2020

5 PR Takeaways From NRF 2020

Each year, right on the heels of CES, thousands of hungry retailers, vendors and influencers flood New York City’s Javits Center for the retail industry’s annual conference, NRF. In 2020, this PR professional was among them. NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for […]

Crenshaw Communications, PR Fish Bowl, public relations • January 13, 2020

6 B2B Tech Trends From CES 2020

CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. What did the show tell us about the rest of the year? What dominated the conversation? Here are six trends that stood out. CCPA has an […]

Crenshaw Communications, public relations, technology • January 9, 2020

25 Ad Tech Journalists To Follow On Twitter

As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. 2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. By following the top journalists and […]