public relations

Crenshaw Communications, PR Fish Bowl, public relations • December 17, 2019

5 Ad Tech PR Predictions For 2020

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. To some, ad tech is a baffling alphabet soup of acronyms, like […]

ImPRessions, public relations • December 10, 2019

Unpacking The Away PR Disaster

DTC luggage company Away replaced Steph Korey as CEO just days after a PR trainwreck of an article by The Verge exposed its punitive work culture. Korey will be kicked upstairs to take an Executive Chairman post and former Lululemon executive Stuart Haselden will step into her old position. To be clear, Haselden’s hire must […]

Crenshaw Communications, ImPRessions, leadership, public relations • December 6, 2019

Can Big Business Save America?

We seem to be in a crisis of confidence. Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. According to Gallup, only the U.S. military has enjoyed a fairly consistent upswing in public confidence since the 1970s. The change seems particularly acute lately in our […]

Crenshaw Communications, PR Fish Bowl, public relations • December 2, 2019

Let’s End The Year With Gratitude, PR Style

As we head into the final months of the year and get ready for 2020, public relations pros are looking back on the year and taking stock of what means most to us in our work lives. Here’s what the Crenshaw team was most thankful for in 2019. CHRIS HARIHAR, PARTNER “I’m thankful for ad […]

Crenshaw Communications, crisis management, ImPRessions, public relations • November 22, 2019

A PR Guide To Surviving Thanksgiving

The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list. With wall-to-wall press coverage of impeachment hearings and the runup to the 2020 election, it’s a tricky time for families who disagree about political issues and candidates. Here are some follow-ups to last […]

Crenshaw Communications, ImPRessions, public relations • November 18, 2019

FedEx Response To Tax Story Is A PR Fail

FedEx CEO Fred Smith’s overheated response to a New York Times story about its tax bill – or lack of it – offers a PR master class in how not to react to an investigative piece. The NYT story packs a punch. By taking advantage of the 2017 tax legislation that cuts corporate rates from […]

Crenshaw Communications, ImPRessions, media relations, public relations • November 14, 2019

PR Tips On Being A Quotable Media Resource

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. How can subject-matter experts maximize their chances […]

Crenshaw Communications, ImPRessions, public relations • November 6, 2019

7 Common PR Mistakes Startups Make

In general, startups make great PR clients — especially those with a story to tell. A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. For the PR team, it’s rewarding because PR is typically a top priority, and the work is […]

Crenshaw Communications, ImPRessions, marketing, public relations • October 30, 2019

How PR Helps Turn Prospects Into Customers

A great PR campaign will obviously build brand visibility. But can it help where it really counts — customer acquisition? Can you draw a line from a PR program to a specific number of prospects generated? What about conversions from website visits, or deals influenced by credible articles or analyst reports? Does good PR create […]