public relations

Crenshaw Communications, PR Fish Bowl, public relations • February 4, 2020

5 Cloud Technology Trends For 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. They also offer lots of opportunity for tech PR teams. But there’s an overlooked bit of B2B tech that’s quietly poised to shake things up: the cloud. From data management to document storage, the outlook is strong with a high […]

Crenshaw Communications, ImPRessions, public relations • January 28, 2020

10 Rules For Keeping (PR Agency) Clients

For a PR agency, what’s better than winning a new client? Keeping the ones you have. Naturally, any good PR firm wants to do both. But it costs a lot more to find a new client than to keep (and grow) current ones. Research by Bain & Company shows that boosting customer retention rates by […]

Crenshaw Communications, PR Fish Bowl, public relations • January 24, 2020

Book It! 8 PR Tips For Nailing TV Segments

As any good PR person knows, we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Cable news, in fact, is booming. And for many of us in PR, there’s nothing better than getting your client a nice, juicy segment on […]

Crenshaw Communications, PR Fish Bowl, public relations • January 22, 2020

5 Tips For Launching A PR Program In APAC

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Why? Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of […]

Crenshaw Communications, PR Fish Bowl, public relations • January 16, 2020

5 PR Takeaways From NRF 2020

Each year, right on the heels of CES, thousands of hungry retailers, vendors and influencers flood New York City’s Javits Center for the retail industry’s annual conference, NRF. In 2020, this PR professional was among them. NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for […]

Crenshaw Communications, PR Fish Bowl, public relations • January 13, 2020

6 B2B Tech Trends From CES 2020

CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. What did the show tell us about the rest of the year? What dominated the conversation? Here are six trends that stood out. CCPA has an […]

Crenshaw Communications, public relations, technology • January 9, 2020

25 Ad Tech Journalists To Follow On Twitter

As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. 2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. By following the top journalists and […]

Crenshaw Communications, crisis management, ImPRessions, public relations • December 31, 2019

The PR Winners Of 2019

For most experts in public relations, it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. But what about the successes? Those are harder to assess. They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the […]

Crenshaw Communications, crisis management, ImPRessions, public relations • December 26, 2019

The PR Losers Of 2019

Who had the worst PR of 2019? Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. There’s lots to choose from, including fresh blunders by the usual suspects like Uber and Facebook. But for this post we’re focusing on truly terrible […]