reputation

Crenshaw Communications, ImPRessions, public relations, reputation • May 30, 2018

In Bold Move, ABC Boots Roseanne Reboot

There were bigger stories breaking on the Tuesday after Memorial Day, but on social media the news was all about Roseanne. It started with @therealroseanne’s revolting tweet about former Obama adviser Valerie Jarrett. The post was bizarre, horrible, and nakedly racist, but at the risk of sounding cynical, I didn’t think anything much would happen […]

Crenshaw Communications, ImPRessions, public relations, reputation • April 27, 2018

Forget The PR Fauxpology

I apologize in advance to anyone reading this who can’t appreciate the insights offered in this post or who disagrees with the public relations expertise shared here. See what I did there? Call it the no-pology, the fauxpology, or the if-pology – but it’s far too common today. A cheap and lazy way to publicly express […]

Crenshaw Communications, PR Fish Bowl, public relations, reputation • April 26, 2018

NFL PR: Protest Is On The Clock

For almost two years, protests during the national anthem before the game have been a growing PR challenge for the National Football League. With the 2018 NFL draft beginning today in Dallas, speculation has intensified about whether the demonstrations will continue through the 2018 season and how the league will manage them. Since 2015, NFL ratings […]

Crenshaw Communications, PR Fish Bowl, public relations, reputation • April 18, 2018

5 Insights On Corporate Activism From Top PR Experts

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations, which has grown into an impressive thought leadership organization since its founding by Shelley […]

Crenshaw Communications, PR Fish Bowl, public relations, reputation • March 20, 2018

How PR Measures Corporate Reputation

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. When it comes to government relations and regulatory issues, a stellar reputation can […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • February 26, 2018

KFC Crisis Response Is A PR Win

Who says you can’t make lemons into PR lemonade? That’s precisely what the UK unit of fast-food chain KFC managed after an embarrassing shortage of a pretty important ingredient in its prepared meals – that’s right, chicken. Due to a change in suppliers, KFC was somehow unable to procure birds in the UK, forcing it […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • February 7, 2018

The Death Of A PR Firm, Due To Bad PR

Can you imagine being the guy running a public relations agency that “perished in a public relations fiasco”? That’s the unhappy fate of James Henderson, the former CEO of now-defunct PR and crisis management powerhouse Bell Pottinger. The London-based firm imploded last year after its role in running a “dirty campaign” for South African client […]

Crenshaw Communications, ImPRessions, public relations, reputation • January 28, 2018

Who Were The PR Winners And Losers of 2017?

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. The Winners Amazon 2017 was like a […]

Crenshaw Communications, ImPRessions, reputation • January 17, 2018

Are CEOs Ready To Embrace Social Activism?

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely. For some companies, the embrace of social change programming was little more than lip service — maybe a dignified corporate social responsibility […]