reputation

blogging, Crenshaw Communications, ImPRessions, reputation • August 3, 2014

Seven Ways To Safeguard Brand Reputation

Most companies will never experience a PR or reputation crisis on the order of a BP or Toyota. That’s the good news. But in the digital age, the drip-drip-drip of customer complaints, employee dissatisfaction, or competitive attacks can erode a brand’s good standing over time. That where the right blend of customer care, PR and […]

Crenshaw Communications, ImPRessions, public relations, reputation • July 9, 2014

Best and Worst in PR Crisis Management 2014

The year is only half over, and already there have been all manner of PR “crisis” situations for professional communicators to dissect. But some recent shenanigans, and the accompanying reputational consequences, have been so varied and so fascinating that I’ve decided to bestow informal “awards” for crisis PR. Most entertaining: Hands down, the Donald Sterling […]

communications, Crenshaw Communications, ImPRessions, reputation • February 28, 2014

Five Ways To Create The Right CSR PR Plan

Corporate or brand reputation is often at the heart of a sound public relations strategy. And the companies who enjoy the best corporate reputations are typically those who make a commitment to social responsibility. The reasons are many: a strong reputation can help an organization differentiate its products and services, attract talent, and even mitigate […]

Crenshaw Communications, ImPRessions, public relations, reputation • January 27, 2014

PR Advice on Responding To Negative Coverage

It can rise from a long-simmering situation or come out of nowhere. You, or your company, is being attacked or criticized in public. The way you handle a negative story can make all the difference. Here’s how to respond without fanning the flames of a negative situation. Do respond. Don’t hide. In many cases, a […]

Crenshaw Communications, crisis management, PR Fish Bowl, public relations, reputation • January 21, 2014

Don’t Leave This Out of Your Strategic Communications Plan

When approaching a client PR proposal or strategic communications plan, it’s easy to get lost in the excitement of insightful strategies and creative tactics. But it’s also important to prepare prospects or current clients for any downside risk. In the era of instant communication and real-time social media response, it’s best to put plans in […]

blogging, Crenshaw Communications, ImPRessions, public relations, reputation • August 1, 2013

Oh, No! This Blog Was Hacked! (Chipotle’s PR Stunt Shows Poor Taste)

Okay, the title is a joke. But did Chipotle’s fake Twitter hack legitimize the faux attack as a down-and-dirty publicity stunt? Apparently the random tweets, which include such nonsensical posts as “do i have a tweet?” and “mittens13 password leave” were part of a treasure hunt promotion based on a series of puzzles. The promotion […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • July 17, 2013

How To Apologize Effectively

Mere hours after the tragic plane crash at San Francisco airport, executives of Asiana Airlines hosted a press conference to issue a formal apology for the accident. As is customary, CEO Yoon Young-doo and Asiana board members expressed their regret with deep bows of contrition in front of media and dignitaries. The Washington Post ran […]

branding, communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • June 27, 2013

The PR Verdict On Paula Deen’s Apology (Again)

From the frying pan to….yesterday Paula Deen, the queen of comfort cooking, faced Matt Lauer, and the outcome was not so comfortable for either one. Some have criticized Lauer for his brusque grilling of Deen. My view is that he took a no-nonsense approach, cutting to the business issues and her motive for finally living […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • June 22, 2013

Paula Deen’s PR Crisis: Is She Done?

It pains me to be dishing up another post about Paula Deen’s PR crisis. Deen’s rags-to-riches story and Southern-fried charm has won her many fans, including members of my own family. But her most recent controversy makes me wonder if Paula can recover. It was bad enough that she hid her diabetes diagnosis for a […]