reputation

Crenshaw Communications, ImPRessions, public relations, reputation • April 21, 2016

How To Win A PR War (Hubspot vs Dan Lyons)

Marketing software company Hubspot’s recent struggle with writer Dan Lyons is instructive for anyone embroiled in a public relations war about reputation. The brouhaha wasn’t as public as some such battles – largely because Hubspot isn’t a consumer company — but it made the rounds in technology circles faster than new malware and probably caused […]

Crenshaw Communications, ImPRessions, public relations, reputation • October 19, 2015

The Business Case For Corporate Reputation PR

PR and corporate communications professionals often advocate for proactive corporate reputation management. We talk up the benefits of having a good reputation, but can you put a value on it? A bad reputation can be ruinous, of course. Just look at the Volkswagen diesel emissions scandal. Its shares tumbled and its chief executive resigned after […]

Crenshaw Communications, ImPRessions, leadership, reputation • September 15, 2015

PR, Too, Can Do Well By Doing Good: Edelman’s Climate Decision

The world’s largest PR agency has learned a lesson in the power of public pressure to force corporate policy. After months of waffling on the issue, Edelman yesterday told the Guardian that it would end work for coal producers and groups who deny climate change. The move is particularly interesting because Edelman holds itself up […]

Crenshaw Communications, ImPRessions, public relations, reputation • July 8, 2015

Brand Ambassador And Reputation Risk: A Guide For PR

Subway’s recent PR crisis demonstrates how fragile a public image can be. It also shows the risks of using an advertising or PR brand spokesperson, even one as seemingly innocuous as Jared Fogle. It all happened when the home of the longtime Subway brand ambassador was searched by authorities investigating child pornography charges against a […]

Crenshaw Communications, ImPRessions, reputation • May 12, 2015

PR Lessons From The Internet Shame Machine

Building a reputation can take years, but you can lose it in a PR minute. Britt McHenry is a recent example of the internet shame machine. The previously obscure ESPN journalist was videotaped hurling harsh insults at an employee of a company that towed her car. Her one-week suspension touched off a debate involving entitlement, […]

Crenshaw Communications, PR Fish Bowl, public relations, reputation • April 9, 2015

Conferences & Symposia: Potential PR Goldmine

With a little work and ingenuity, professional conferences can provide a wealth of PR opportunity for a company leader. Speaking at conferences enhances reputation and visibility and positions an executive as an industry and thought leader. Speaking engagements can be used to build brand and product awareness in a specific context, highlight knowledge and expertise, and […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • April 7, 2015

PR, Pizza, And Crisis Management In Indiana

One of the tougher PR and reputation management aspects of the furor around Indiana’s Religious Freedom Act is the struggle faced by local businesses who want to separate their own views and polices from the interpretation of Governor Pence’s original legislation as homophobic. Although the state quickly passed a “clarified” bill under pressure last Thursday, the […]

ImPRessions, public relations, reputation • March 13, 2015

Top PR Firms Engage In Their Own Reputation Management

Does PR have a conscience? The news this week that Ketchum has resigned as agency for the Kremlin raises the question of whether large PR firms are engaging in some reputation management of their own. Ketchum’s work for Putin’s Russia had attracted negative coverage even before the latest Ukraine crisis and the recent murder of […]

Crenshaw Communications, ImPRessions, public relations, reputation • November 18, 2014

Is Anything Ever Really Off The Record?

Uber hit another reputation speedbump yesterday when one of its senior executives shared an unusual suggestion for generating better PR for the brand with a group of notables. At a celebrity-studded dinner in New York, SVP of Business Emil Michael floated the idea of hiring opposition researchers to dig up dirt on journalists who’ve been […]