social media

Crenshaw Communications, PR Fish Bowl, public relations, social media, technology • March 21, 2014

Tips to Whip Your Business Blog Into Spring Shape!

There are an estimated 31 million people blogging in America. That is a lot of competition for your company’s posts. Now is a good time to examine your content with fresh eyes and make sure it is “lean and mean” and relevant to a discerning audience. Ask yourself these questions and then choose a shape-up […]

Crenshaw Communications, PR Fish Bowl, public relations, social media, technology • March 18, 2014

Spring-Clean Your Tech PR Tool Kit

Though much of the nation’s weather belies it, spring starts March 20th. With it comes a good excuse to examine how your PR firm is doing “digital” and do some sprucing for the rest of the year. Start with these five tips. Define and declare. Everyone wants to jump on the tech PR bandwagon. If […]

ImPRessions, leadership, social media • March 16, 2014

Whatever Happened To The Big Tech PR Launch?

Some former colleagues in tech PR and I were talking recently about the “good old days” when nearly every tech launch included a splashy press conference. Maybe it wasn’t as theatrical as Steve Jobs taking the stage at MacWorld, but it was entertainment, complete with a dramatic unveil, executive presentations, and striking models who would help […]

Crenshaw Communications, PR Fish Bowl, public relations, social media • February 4, 2014

PR Agencies: Does Your Client’s Plan Include a Social Media Policy?

We’ve all seen examples of uncensored tweets, negative Facebook postings and disastrous Instagrams. From your friends, no problem, but from your client’s company accounts? That’s cause for alarm. One way to prevent such indiscretions is to create, maintain and enforce a strict social media policy as part of your overall PR plan. A smart social […]

communications, Crenshaw Communications, ImPRessions, public relations, social media • November 18, 2013

How to Prevent A Social PR Backlash: Lessons From JP Morgan

Poor JP Morgan. Its foray into social media – in the form of a planned Twitter chat with a senior bank executive, is a perfect PR case history in what not to do. It obviously seemed like a good idea to someone, but instead of softballs about what Jack Dorsey’s really like, or what bankers […]

communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • May 1, 2013

PR Crisis Management Lessons From Behind The Headlines

Hindsight – ahem – is always 20/20, particularly when it comes to reputation management. Yet, textbook crisis successes (and failures) aren’t always what they seem. Here’s my take on some recent examples of crisis handling by top brands. The Lululemon Yoga Pants Recall. For sheer, on-the-spot crisis management skill, Lululemon wins, hands down. PR experts […]

communications, Crenshaw Communications, ImPRessions, public relations, social media • April 10, 2013

Should PR Own Social Media?

The rise of social media has been a boon to many communicators, from public relations professionals, to digital marketers, to SEO specialists. It’s also spawned countless land grabs and turf battles, since we all want a piece of the pie. Successful social media campaigns can puff up reputations and fatten our bottom lines. But budget […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation, social media • March 7, 2013

How To Protect Your Digital Reputation

A while back, I was startled to see myself criticized harshly on an online IT forum. One poster called me “clearly incompetent” and demanded that I be fired. It was a chilling feeling, especially since I didn’t know any of my antagonists. Of course, it wasn’t about me. I share a name with a former public […]

Crenshaw Communications, ImPRessions, public relations, SEO, social media • February 13, 2013

7 Ways To Bridge The PR-SEO Gap

Public relations and SEO have never been more compatible. Ever since Google began its Panda and Penguin updates, links from sites with high domain authority, like mainstream media outlets and popular blogs, have taken on greater importance. Hundreds of questionable backlinks don’t matter as much as they once did. In giving more importance to high-quality […]